Extend California Baptist University’s brand’s reach, identify new ways to get fans into the 5,000 seat events center, other select athletic events and entertain them while they are there.
Other duties may be assigned. 1.Responsible for promoting the mission of CBU athletics and the University, including adherence to department policies/procedures, as well as the rules and regulations of the University and the NCAA. 2.Subject to and expected to comply with all applicable University policies and procedures. 3.MARKETING RESPONSIBILITIESDeveloping marketing, promotional and advertising plans for designated sports; coordinating pre-game, in-game and post-game promotional activities to enhance the game day experience for fans and our student-athletes; assisting with implementation and execution of game-day elements, and assisting with the integration and activation of corporate sponsorship. 4.FAN ENGAGEMENT RESPONSIBILITIES: •Manage event presentation, game experience and sponsorship activation for men’s & women’s basketball, women’s volleyball, and baseball including, but not limited to, writing scripts and timelines, directing games, creating and managing content, designing elements as needed and managing game day staff. •Coordinating pre-game, in-game and post-game promotional activities to enhance the game day experience for fans and our student-athletes; oversight of summer community engage. •Assist Director of Ticketing with engaging ways to drive attendance from groups, theme nights, corporations and community stakeholders. oWork with Associate Director of Athletics and internal team to develop new ways to entertain fans and promote brand consistency through video, print pieces, and other mediums. oWork with campus partners to create engaging fan experiences at all CBU athletic events. •Oversee Junior Lancers marketing program. •Prepares marketing plans, conducts meetings with coaches and works directly with other departments to ensure success. Works as game day director for each sporting event. 5.SOCIAL MEDIA RESPONSIBILITIES: •Assist in extending the California Baptist University brand through the development and management of athletics’ social media platforms. The individual in this role will make decisions on content and timing of external outputs across social media platforms with very large followings. •Assist in the digital efforts for department social media and advertising to engage the fan base and create awareness of and sell tickets to athletics events. oManage social media app. with Super Fan U and create engaging content for students, alumni and fans. •Includes but not limited to, email marketing, marketing analytics, retargeting, geo-targeting. Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, training employees; planning, assigning, and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. - Skill in the use of personal computers and related software applications. - Ability to make administrative and procedural decisions and judgments on sensitive, confidential issues. - Thorough knowledge of: Business English and arithmetic; general office methods, procedures practices. - Ability to plan, develop, and coordinate multiple projects. - Ability to read and write at a level appropriate to the duties of the position. - Ability to use independent judgment and to manage and impart confidential information. - Ability to gather data, compile information, and prepare reports. - Strong interpersonal and communication skills and the ability to work effectively with a diverse faculty, staff and student body. - Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments. - Strong organizational skills and detailed oriented. - Excellent telephone courtesy knowledge and experience. - Ability to coordinate and organize meetings and/or special events. - Knowledge of standard budgeting and expenditure control procedures and documentation. - Ability to make administrative/procedural decisions and judgments. - Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures - Ability to create, compose, and edit written materials. - Ability to investigate and analyze information and to draw conclusions.
Bachelor’s degree from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Prior collegiate sports and/or professional experience strongly preferred with emphasis on fan engagement and social media integration. Experience with various social media platforms, WORD, PowerPoint, EXCEL and working knowledge of ADOBE Photoshop.