Directs planning and implementation of marketing programs within the guidelines of federal, state and local laws, and office, division and college policies and procedures. The director of enrollment marketing reports to the vice president for enrollment and dean of admission and financial aid. Works with the admission team, staff, faculty, students, and both on and off-campus constituents.
ESSENTIAL JOB FUNCTIONS
Maintains and updates an enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, school counselors, and independent educational consultants).
Leads efforts to implement the enrollment communications plan within Slate Constituent Relationship Management (CRM) system.
Evaluates, recommends and directs the work of outside creative service and other firms who design and implement enrollment marketing programs.
Liaise with lead-generation and marketing vendors.
Works in conjunction with the college's Office of Communication and Marketing to develop creative concepts that address marketing challenges and reinforce SUMMIT and the Agnes Scott brand.
Provides strategic marketing direction to the ASC Enrollment Division and marketing agencies.
Assures that projects are delivered on time and on budget.
Manages the web presence of the Enrollment division by making necessary updates, changes, and applying best practices or learning from customer feedback and competitive analyses.
Oversees the Office of Admission's social media presence.
Identifies marketing innovations and technology to effectively communicate to prospective students.
NON-ESSENTIAL JOB FUNCTIONS
Maintains professional memberships and readings.
Attends professional meetings and conferences.
Education: BA/BS in related occupational field of study. Experience: Minimum of 4 years professional marketing experience, including management experience. Knowledge/Skills/Abilities:
Experience with project management and budget management in a deadline driven environment.
A demonstrated ability to finish projects on time and under tight deadlines, and to keep several jobs moving forward at one time.
Possess a basic knowledge of enrollment management.
Excellent interpersonal communication skills, both verbal and written.
Ability to work effectively with a variety of professional, support, and student staff members in a highly effective and collaborative manner
Sound judgment and demonstrated skills in problem solving, creating contingency plans, and handling emergencies.
Firm understanding of web technologies, applications and analytics, including social networking, social media tools and current communication trends (including video and mobile).
Excellent organizational abilities, attention to detail, initiative and independence.
Proficiency in word processing using Windows based software: Word, Excel, Outlook, Access, PowerPoint, Wordpress, and Cascade.
Thorough knowledge of design, photography, production, and printing processes.
Possesses exceptionally strong writing, editing, proofreading and creative thinking skills.
Demonstrated ability to work independently and to maintain confidentiality.
Travel and work in off-campus settings is required.
Irregular hours are required on a regular basis.
High self-confidence and poise essential to position function.
PHYSICAL DEMANDS Intermittent sitting, standing, stooping, crouching, walking and occasional moving of light objects. Work is performed in an office or off-campus business/social settings.
DISCLAIMER The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this job. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
APPLICATION PROCESS Please apply online. Cover letter is required. Position is posted until filled. Due to the overwhelming response to the college's staff openings we are unable to respond personally to individual telephone inquiries. No faxed submissions please.
EEO Agnes Scott College does not discriminate on the basis of, race, color, national origin, religion, sex, sexual orientation, age, veteran status, disability or genetic information, gender identity and gender expression or any other characteristic protected by law in its employment. Agnes Scott College has a strong commitment to diversity and urges members of underrepresented groups to apply.
Education: BA/BS in related occupational field of study. Experience: Minimum of 4 years professional marketing experience, including management experience.
Ranked as the No. 4 Most Innovative School by U.S. News & World Report for our SUMMIT initiative, Agnes Scott College is committed to providing a dynamic liberal arts education for women with a curriculum focused on global learning and leadership development. Our organizational culture is represented by a diverse staff of highly motivated and engaged individuals and is one in which honor and integrity are at its core.