Marketing/Brand Management, Marketing: Communications, Public Relations
4 Year Degree
The Director of Marketing and Communications is responsible for developing, enhancing, and maintaining the council's image and brand. The incumbent takes a leadership role in creating, implementing and managing strategies for public relations, communications, media, and marketing campaigns to promote Girl Scouting to internal and external audiences, using all forms of media available to increase girl and adult membership and gain financial and community support. The incumbent also oversees the development and implementation of a variety of marketing initiatives to generate leads for both girls and adult volunteers. Serves as lead functional subject matter expert and may supervise marketing and communications staff.
Essential Duties and Responsibilities
Takes a leadership role in developing and implementing a comprehensive council marketing, public relations and communications strategy and plan.
Establishes and cultivates relationships with local and mainstream media throughout the council jurisdiction.
Fields inquiries from news media, provides guidance on responding to requests for information about the council and serves as the council's designated spokesperson as necessary and appropriate.
Aggressively seeks media opportunities to support the recruitment of girls and adults, promote Girl Scout programming, and attract new funding sources.
Oversees the development and implementation of a variety of marketing initiatives (venues may include paid and in-kind television advertising, radio advertising, print advertising, social media, Web, digital, and direct mail) to generate leads for girl members and adult volunteers throughout the council jurisdiction.
Proactively researches stories, collects testimonials, writes press releases and pitches feature articles that enhance the Girl Scout image and brand and provide increased visibility to the council.
Designs, develops and coordinates the production of all communications and marketing materials, including but not limited to council newsletters, publications and print materials.
Prepares speeches and design presentations for senior leadership and or council initiatives.
Analyzes market trends, gathers customer insights and recommends changes to communications and marketing strategies and plans based on analysis and feedback.
Develops and maintains a working partnership with volunteers that encourages the exchange of public relations and marketing opportunities, capitalizes on local knowledge and positively promotes Girl Scouts. Provides support and resources that are readily available to assist their efforts.
Works collaboratively with all functional areas of the council to develop media campaigns, communications pieces and messages that support and achieve the council's membership, fund development and other goals.
Ensures that diversity and pluralism is embraced and incorporated into the work of the council.
Experience and Skills:
Bachelor's degree in public relations, communications, marketing or related field preferred
Demonstrated skills and experience in the design and execution of marketing, communications and public relations activities
Five to seven years of experience in progressively responsible roles and experience in managing staff
Proficiency in writing and communication skills
Experience in managing marketing collateral development and design process
Exceptional interpersonal, verbal and communication skills to maintain and build collaborative relationships
Strategic, forward thinking
Ability to manage multiple tasks and projects
Experience developing and managing budgets
To apply, see the employment section of our website at http://www.comgirlscouts.org. Please email your cover letter, resume and application to firstname.lastname@example.org by close of business on August 25, 2017.
Girl Scouts of the Commonwealth of Virginia serves over 10,800 girls and 5,500 adult volunteer members in a 30 county and 6 city area within Central, Northern, Southern and Eastern Virginia. Girl Scouts is the world’s preeminent leadership development organization for girls, building girls of courage, confidence, and character, who make the world a better place.