The Communications and Marketing Manager is responsible for implementing a creative and effective membership campaign that reaches or surpasses membership retention and recruitment goals on a yearly basis. Manages the development and implementation of AAP's marketing plan and a member communications strategy that contributes to an overall effort to advance the mission of the AAP. Manages the AAP website and continues to build the AAP social media presence.
DUTIES & RESPONSIBILITIES:
Create and implement an annual membership marketing plan to increase the AAP membership through traditional and digital membership acquisition, engagement, and retention marketing campaigns to meet organization goals to maximize dues revenue.
Develop and execute a member communications strategy including email, direct mail, and social media. Responsible for researching, writing, editing, design, production, and distribution of all membership publications including newsletters, e-briefs, ad hoc announcements, surveys, manuals, etc.
Execute creative and effective marketing plans for other key areas of the association, including annual meeting, education, and training opportunities.
Manage content development and maintenance of the AAP website including editing content, posting new materials, and keeping information up to date.
Implement projects related to public relations.
Manage the AAP social media engagement with members, prospects, and the physiatry community on Facebook, Twitter, LinkedIn, etc.
Manage the membership department budget and communications budget.
Staff liaison to the membership committee to collaborate in membership recruitment and engagement efforts.
Track and analyze trends in membership recruitment and retention rates to provide information and recommendations to the Board and Membership Committee.
Draft scripts, schedules, and other planning documents as needed for AAP Annual Meeting plenary sessions and events.
Supervise the development, production, and distribution of annual meeting marketing materials such as postcards, exhibitor prospectus, preliminary brochure, final program, etc.
Support the Resident/Fellow Council, Coordinators Council, and Administrative Directors Council to increase growth and engagement while managing expectations of the Councils.
Other duties assigned as needed.
Bachelor's degree preferred or equivalent work experience
5-7 years experience within a marketing, communications, and/or public relations environment.
Strong verbal and written communication skills
Excellent customer service skills
Ability to multitask, and work independently and efficiently under deadlines
Strong commitment to team goals and objectives
Proficiency in Microsoft Office applications required (Word, Excel, PowerPoint)
Membership database proficiently preferred
Knowledge of Association / non-profit preferred
Additional Salary Information: The AAP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin,
age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. The AAP complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or conducts business.
Excellent benefits package.
The Association of Academic Physiatrists (AAP) is a professional medical society of physiatrists who are dedicated to improving patient care by advancing the field of physiatry through research, education and advocacy. AAP currently serves over 1,600 members including physical medicine and rehabilitation (PM&R) department chairs, program directors, residents and fellows, researchers, medical stude...nt educators, administrative directors, program coordinators, and others involved or interested in academic physiatry. The AAP has an official journal, the American Journal of Physical Medicine & Rehabilitation, holds an Annual Meeting, and leads a number of projects, programs, and activities to support and enhance academic physiatry.