Interport has an immediate need for a creative and project-oriented individual to join our team as Marketing Manager. Reporting directly to the Vice President leading Sales and Marketing, the Marketing Manager is responsible for collaborating with Interport’s sales and management teams to adapt and implement effective business-to-business (B2B) marketing programs and initiatives. The Marketing Manager generates demand for Interport's various lines of business and supports the sales team by analyzing the performance of programs and initiatives and guiding marketing plans to achieve overall sales goals. Additionally, (s)he assists with quantifying and targeting market segments and managing processes to measure and ensure customer satisfaction.
Major Duties and Responsibilities
• Collaborate with the Vice President to set, implement, and achieve sales goals and objectives by executing Interport’s B2B marketing strategy • Assist the Vice President with quantifying and targeting market segments and provide support to the sales team by monitoring and analyzing new and modified marketing program performance • Plan, implement, and oversee advertising, marketing, and promotional programs • Interpret lead and opportunity data and adjust marketing efforts accordingly • Principally manage projects and initiatives involving both internal and external resources • Oversee the relationship with Interport’s marketing agency and other key vendors, e.g. trade associations and print • Continuously improve www.iport.com by serving as Webmaster and creating, maintaining, and updating Web content in WordPress • Preserve and cultivate Interport’s brand • Measure marketing results and report to executive management
• Highest moral character and integrity • Bachelor’s degree in sales, marketing, or business • Minimum ten years of recent relevant experience • Project management with proven ability to track, manage, and complete multiple projects within specified deadlines with minimum supervision or support • Demonstrated success in B2B marketing • Exceptional verbal and written communication skills, including excellence in copy and content editing and the ability to read and write analytical reports • Competency in Microsoft Office and working knowledge of Asana, NetSuite, WordPress, and CRM systems • Familiarity with Salesforce.com, Dropbox, ConstantContact, MailChimp, SurveyMonkey, and LinkedIn • Exclusivity and dedication to Interport and willingness to sign non- disclosure/non-compete agreement • Occasional travel (<10%) for customer visits or trade shows in Eastern U.S./Southeastern Canada • Residence in or near Northern New Jersey, with driving privileges in good standing
Experience marketing industrial products and services preferred • Experience in SEO, email marketing and digital advertising
• We offer a salary, paid weekly, to match your experience and qualifications • A competitive benefits package including health and dental insurance and a generous 401(k) plan • Training and development and career growth opportunities • Performance-based variable compensation • A discretionary bonus program • Paid time off (vacation/sick time) and holiday pay • Business casual attire
Providing "equal employment opportunity" is one of Interport’s most important personnel policies. Our goal is to do all that we realistically can to provide genuine equal employment opportunity, in every sense of the term, to applicants and employees in all phases of our operation.
Founded in 1969, Interport leads the container industry by creating lasting value and satisfaction. We operate a full-service depot and state-of the-art modification facility on 50 acres adjacent to the Port of NY and NJ, where we proudly employ and empower a diverse team of exceptional individuals committed to providing our customers superior products, services, and solutions.