This position is for a large established membership-based advocacy nonprofit in Austin, Texas. This is a management-level position for an experienced professional who is both self-initiated and who can work independently, but can also provide valuable input for larger organizational advocacy, membership and communication campaigns developed by a staff of seasoned professionals with broad experience and disciplines. The job includes planning, design and measurement of successful communication outreach campaigns, creating both effective copy and designs. The successful candidate will have a strong background in online communications in order to update and maintain the organization’s membership software for effective and timely email communications. The communication/marketing director’s primary duty and measure of success is increasing association membership through marketing, outreach, and communications with potential and current members.
Collaborate with senior staff and legislative counsel on the communication of policy and legislative programs and objectives to various audiences.
Develop and implement multichannel marketing and communications strategies that help achieve legislative goals and increase association membership.
Write and design marketing collateral and print publications.
Manage media relations and serve as external spokesperson.
Write and secure publication of op-eds.
Manage and develop relationships with affinity program vendors and relevant community organizations.
Represent association at field events.
Manage use of iMIS 20-300 membership engagement system for organizational website and Informz for broadcast emails.
Supervise contract employees.
Attend and participate in TPEA staff meetings, quarterly board meetings (weekends) and annual meetings.
Limited overnight travel.
Additional duties as assigned.
Required skills for this job include:
Marketing association membership
Writing and editing
Print and web design (use of Adobe Creative Suite)
Oral presentation skills for presentations to association board, membership and media
Bachelor's degree or higher
The ideal candidate would:
Have the ability to work effectively in an independent environment
Have experience in the nonprofit membership advocacy space
Have experience with the iMIS 20-300 membership engagement system and Informz email software
Be able to perform advanced analysis on email and web campaign performance
Founded in 1946, the Texas Public Employees Association is the oldest and largest legislative advocacy organization for Texas state employees. The nonunion, nonpartisan membership association has 15,000 active and retired state employee members across the state.