This opportunity requires someone who can balance an entrepreneur’s business building spirit, a consultant’s attention to excellence, and an academics’ rigor, within a Market Research environment. You are interested in consumer behavior, data-driven decision frameworks, and driving our clients’ growth objectives. You are focused on wining new business and have a strong track record of developing new client accounts.
Working in partnership with our clients you will frame hypothesis about their market conditions, design research studies, and lead the interrogation of the resulting data for insights that will inform our clients’ action.
You will have a proven track record of meeting budgets, bringing in new clients and managing a pipeline of prospects.You will have 6 plus years relevant experience in marketing, brand, management consulting, insights or strategic planning, working with quantitative and/or qualitative insights methods. You will be qualified with a post graduate degree and your experience will be focused in the U.S. with active New York networks within the market research and insights industry.
You will join an intimate Madison Avenue office with a start-up spirit, backed by larger international head office.
Energetic and motivated, you are a keen investor in the success of your colleagues and clients. We know you will have models and frameworks you have confidence in, but we trust you will arrive keen to explore new thinking and methods. At Forethought, we're committed to: Our culture - We will support you and connect you to build meaningful and authentic relationships with Colleagues. Our people - We will challenge you, we support you in your goals, we offer the opportunity to work with like-minded Colleagues who are the leaders in their fields. Our work - You'll be stretched, and know you've made a valuable difference. Your work has purpose in changing the landscape of our clients' businesses. Our recognition - We accelerate your career, if you want to progress quickly, we will make it happen. We pay fairly based on your performance, and above market standards. Like to attend industry events? We offer that. Want to become a thought leader and be invited as a key note at an industry conference? You will do that. Your development - we are a learning environment. Every day we learn and grow. We will give you all the coaching, mentoring and training you need to develop and progress your career.
Forethought, is lauded internationally for our market-share changing work for leading brands. Our growth trajectory continues; fast growth opportunities are open to colleagues who consistently show their collegiate spirit, energy and capability.
If this description fits you, let’s talk. Please send us your resume, academic transcript and a one page cover letter outlining what interests you about this opportunity.
Forethought turns customer complexity into compelling clarity for management action, solving our first marketing challenge in 1993. Since then we have grown into an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin.
To better understand consumer behaviour, Foreth...ought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of brand choice.
Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables marketers to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.
We specialise in:
• Customer experience
We provide insights, diagnostics and measurement for:
• Performance tracking
Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:
• Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
• Prophecy ADvance = advertising testing with cost effective, rapid turnaround.
• Prophecy Experiences = modelling and diagnostics for customer experience.
• Prophecy Protect = modelling and diagnostics on drivers of defection.
• Prophecy Tribes = machine-learning enhanced accuracy in segmentation.