The Marketing & Communications Director will work closely with the Marketing Manager and Marketing and Communications specialist to develop and implement strategies and tactics that advance the mission of the organization and raise the profile of ABTA, as well as its programs, initiatives and fundraising efforts, through both traditional and digital marketing and PR efforts. This position will work collaboratively within the department to ensure overall strategy for communications is effectively achieved.
Position Duties and Responsibilities
Marketing and Communications
Manage the creation and implementation of marketing communications strategies that foster strategic engagement of key constituents and ensure continuity of organizational messaging.
Must have strong project management skills
Contribute to division-wide analysis of the competitive market to identify threats and opportunities
Contribute articles to ABTA’s bi-annual newsletter
Assist with editing and proofing of marketing materials that support organizational programs, initiatives, priorities, and efforts.
Lead the development and management of website content
Collaborate with internal stakeholders to develop public relations plans (e.g., Brain Tumor Awareness Month, Patient Services, Fundraising, Events) that support the organization’s goals and strategy
Utilize analytics to drive strategic decision making; Establish and track metrics for measuring public relations and social media effectiveness
Work cross-functionally with other departments and staff to develop positive and collaborative relationships
Public/Media Relations/Social Media
Develop overall marketing and communications strategy and provide guidance to senior managers in the effective implementation of strategic communications activities.
Drive public relations strategy and execution to position ABTA as a leader in the field.
Lead strategy and execution of social media campaigns that communicate ABTA news, promote programs and foster relationships.
Must be a strong writer, expert knowledge of APA style
Write press releases, advocacy alerts, fact sheets and speeches that reflect and strengthen ABTA’s position as a national leader.
Ensure timely, consistent and relevant dissemination of ABTA and brain tumor news and information to internal and external audiences.
Handle all press inquiries in a timely and professional manner.
Create and manage ABTA Speakers Bureau to respond to medical media requests
Create and distribute monthly e-news to ABTA constituents
Develop key issues, messages, and talking points that distinguish ABTA from other brain tumor organizations and disease groups.
Identify and cultivate traditional and new media relationships and opportunities that result in more prominent and consistent inclusion of ABTA in brain tumor, nonprofit charity, and health features and segments, and which result in increased coverage of ABTA.
Create and manage internal staff communication (manager and specialist)
Assemble and create comprehensive media reports as a follow up to media activity
Supervise Marketing Manager and Communications Specialist, including providing ongoing performance feedback and mentoring for organic career development.
Represent marcom and communications department within senior team; report directly to CEO
All other duties and responsibilities as assigned
Knowledge / Skills / Abilities
MBA preferred. Bachelor’s degree in marketing, business administration, journalism, communications, public relations, or related field.
Convio, MailChimp or similar constituent engagement tools experience a plus
7 to 9 years of experience in a marketing or communications department Non-profit charitable organizational expertise a plus
Minimum5 years of supervisory experience
Working knowledge of Google analytics
Video, photography experience a plus in content creation
Strong writing skills. Ability to compile and transform knowledge into creative, exciting, and useful messages, and disseminate information to appropriate target audiences through optimal distribution channels.
Excellent verbal and written communication skills, with strong editing skills
High level of organization and attention to detail, strong process orientation, demonstrated capability to interface and maintain effective relationships with all departments and employees in a team oriented environment
Ability to simultaneously manage multiple projects with varying timeliness and deadlines
Ability to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
Knowledge of basic graphic design principals and AP Style
Strong proficiency using Microsoft Office, including Word, Excel and PowerPoint
Advanced social media navigation skills, including effective usage and application
The work environment may involve moderate risks or discomforts, which require special safety precautions (e.g., automobile and airplane travel). This position may require some travel, up to approximately 10% travel. Additionally, while performing the duties of this job, the employee may be exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
The work requires some physical strain such as long periods of sitting and walking while handling company business. The employee must occasionally lift and/or move up to 25 to 50 pounds, including boxes of ABTA literature. Specific vision abilities required by the job includes close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
For immediate consideration, please click on the “Apply Now” button to upload your resume and cover letter.
Equal Opportunity Employer
ABTA inconformity with applicable laws is an Equal Opportunity Employer and does not discriminate on the basis of race, color, sex, sexual orientation, age, religion, national origin, or disability.
The mission of the American Brain Tumor Association is to advance the understanding and treatment of brain tumors with the goals of improving, extending and, ultimately, saving the lives of those impacted by a brain tumor diagnosis.
We do this through interactions and engagements with brain tumor patients and their families, collaborations with allied groups and organizations, a...nd the funding of brain tumor research.
Founded in 1973, the American Brain Tumor Association (ABTA) was the first and is the only national advocacy organization committed to funding brain tumor research and providing information and education on all tumor types and all age groups. For over 40 years, the ABTA has been providing comprehensive resources that support the complex needs of brain tumor patients and caregivers, as well as the critical funding of research in the pursuit of breakthroughs in brain tumor diagnosis, treatment and care.