The Marketing Manager at QA1 is responsible for leading and developing the marketing team to deliver the company’s brand promise and marketing strategy. The Marketing Manager will be responsible for the development and execution of promotion strategies (B2B and B2C), content creation, marketing campaigns and new product launches. This position will require some travel.
Increase Brand Value and Awareness
Develop strategic plans for cross-channel marketing, web presence, social media, trade shows, PR campaigns and sales tools.
Develop and manage marketing programs and materials including advertising, event support, videos, eNewsletter, catalogs, and online promotions.
Negotiate advertising contracts and work with print and online media to gain favorable schedules and editorial opportunities.
Work with sales team to build dealer support through promotions, point-of-purchase displays, events and sponsorship opportunities.
Maintain company websites and designs, keeping them up-to-date with the latest technology and content to enhance visitor experience.
Generate SEO / SEM friendly content to increase visibility in search engines.
Assist in employee communications for cohesiveness.
Market Research and Performance Analysis
Research and keep up-to-date with the latest marketing trends.
Measure and analyze ROI performance of marketing activities. Report regularly to management.
Monitor and assess our competitive marketplace position as it relates to content, brand identity, and competitive leadership in our market segments.
Manage advertising and marketing budgets.
Manage trademark application process for new trademarks and ensure continued compliance with requirements for protection of existing trademarks.
Oversee maintenance of complete application and cross reference database (ACES/PIES).
New Product Development
Assist in identification of new product opportunities
Develop and implement new product launches and promotion plans.
Contribute to product positioning and pricing strategies.
Support sales enablement through training and education on new products.
Performs other duties as needed.
Skills & Qualifications:
Bachelor’s degree in Business, Marketing, or related
7 – 10+ years’ experience in Marketing role, with at least 3 years management experience
Excellent communication skills including presenting, writing, proofreading and formatting
Proven interpersonal skills, with the ability to work with all levels of management and a variety of sponsors, vendors, and customers
A demonstrated ability to efficiently manage resources, workloads, and deadlines
Research and analysis capability with demonstrated critical thinking and creativity
Ability to work both independently and in a team environment
Proficient in MS Office; Outlook, Word, PowerPoint and Excel
Adobe Creative Suite experience
5+ years’ experience in automotive aftermarket industry preferred
QA1 Precision Products, Inc. is a high-performance parts manufacturer located in Lakeville, MN, with over 20 years of successful experience in its field. QA1 manufactures shock absorbers, rod end bearings, fabricated suspension components, composite driveshafts and related products for the high performance automotive aftermarket including racing and street performance, the off-road recreational vehicle market, and a wide variety of specialized industrial markets.
Send Cover letter with salary requirements & resume to Jobs@QA1.net
QA1 specializes in providing performance shock absorbers, suspension components, driveshafts, rod ends, spherical bearings, springs, ball joints and more for a variety of markets, including circle track racing; drag racing; street performance; and street rodding, as well as several industrial markets.