Department: Joan B. Kroc School of Peace Studies Admin/Full-Time Job IRC#24978
The Kroc School is a young institution (10 years) with a big mission: to promote learning, scholarship and practice for positive systems change in local and global communities. We are looking for an entrepreneurial Communication and Marketing Manager who will work with the Dean, faculty and staff to recruit best talent from around the world to our programs in peace and justice, social innovation and conflict management and resolution. The Manager must demonstrate understanding of the education sector. The Manager must exercise entrepreneurship as we continue to build a robust communication platform for the effective outreach to global audiences of students, alumni, partners and donors. We seek expertise in social media and emerging media outlets for greater, cost-effective, outreach.
Essential Duties & Responsibilities: Track the School's social reach and reputation using available analytical tools. Prepare and submit quarterly analysis of trends and traffic, and benchmark the report against similar and aspirational institutions. Guide the design and review of all print collateral materials in order to ensure USD and Kroc School brand standards are applied.
Manage the Kroc School Communication and Marketing on Website, Social Media and E-Publications Actively manage and oversee the Kroc School website and social media including, but not limited to: Research, write and edit content for web pages, weekly feature stories, news items, and event postings; Coordinate video and photo shoots with subject, photographer and art director; Post Kroc School specific content from other outlets; Work with department and program web maintainers in order to ensure they are actively creating and maintaining content; Review and approve all proposed content. Work with web developers to effectively manage the IA, post new content, create templates, organize maintainer meetings and ensure overall site integrity. In conjunction with the Director of Development and Alumni Relations, research, write, edit and distribute School specific publications such as print and e-newsletters and the annual Dean's Report. Work with Advancement Services to coordinate and regularly update distribution lists. Manage the Kroc School's digital marketing assets.
Enhance the Reputation, Promotion and Visibility of the Kroc School Continually work with the Dean and Directors to enhance and extend the Kroc School brand through all media to promote core values and attributes. Serve as liaison to University Communications for the purpose of enhancing the Kroc School's reputation, creating greater visibility and promotion of its faculty, student and alumni achievements, and special events through internal (e.g. USD Magazine) and external outlets (local, national and international publications). Draft, edit and post press releases and media advisories in collaboration with University Communications.
Other Duties Provide marketing support to the Dean and Directors as needed. Track the payment of expenses associated with marketing and communications efforts. All other duties as assigned by the Dean.
Minimum and Preferred Qualifications Three years of demonstrated and successful experience in writing, editing, marketing and social media for business purposes, communications, web communications and public relations. Five years of experience preferred. Demonstrated expertise in the professional use of social media (Facebook, Twitter, Instagram and LinkedIn) and the internet. Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint), Adobe Cloud (Photoshop, Publisher, InDesign) or related design software, and Cascade Server or other web content software. Knowledge of AP style.
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.