Do you have a desire to truly make a difference in the lives of seniors? The Crossings at West Shore, Independent, Assisted Living and Memory Care senior living community is currently seeking a Director of Sales and Marketing for their location in Mechanicsburg, PA. This position is responsible for overseeing the internal and external marketing efforts of the community.
The Director of Sales and Marketing is a key position in our senior living community structure to facilitate occupancy, profitability of the company model and to educate and coordinate execution of best practices within the sales culture across the community team members. The Director of Sales is considered as being the extended sales leader for the property.
The Director of Sales and Marketing must demonstrate strong marketing strategy, budgetary and sales skills and must demonstrate the ability to facilitate good working relationships with community team members as well as corporate support in clinical, dining services, human resources, sales, training and financial specialties. The Director of Sales and Marketing must also demonstrate the ability to maintain good relationships with community residents and family members as well as with external business partners and stakeholders. The Director of Sales and Marketing will be expected to facilitate reports, participate in analysis, meetings and conference calls as directed by the community Executive Director, regional sales and operations staff, or the corporate sales and marketing lead.
*Social Workers are encouraged to apply!
Bachelor’s degree or equivalent experience; 3+ years’ experience working as a Marketing Director in Senior Care Demonstrated ability to build a census. Ability to analyze data and develop and implement a marketing plan. Strong organizational skills with the ability to multi-task and complete projects on time. Ability to establish relationships and connections with a variety of people to include: prospective clients and their families, employees, community resource groups, and the management team. Strong oral and written communication skills Proficient using computer based programs. Ability to work a flexible schedule that includes some evenings and weekends.