The Marketing Manager is directly accountable to and works directly with the company Principals and CCO in developing, implementing and executing strategic marketing plans, budgets, and processes that support Business Development in order to increase sales, attract new clients, retain and grow existing clients, and build and enhance the brand and promote a positive corporate image in the marketplace.
Critical Responsibilities: Primary duties and responsibilities include the following; while other activities may be assigned as needed.
Manage the marketing staff, research efforts, and entire proposal life-cycle process. Take full ownership of pricing and preparing proposals estimated to carry fees of $70k and below that are not associated with a client previously assigned to one of the company Principals.
Manage and maintain the company CRM (i.e., Salesforce.com) inclusive of running statistical reports. Also includes producing and reporting on monthly sales numbers and statistics to accounting and management.
Manage, analyze, and track opportunities through CRM inclusive of managing the review and research of potential clients/opportunities through lead search engines (IMS), conferences, industry events etc. Assigns Salesforce tasks as appropriate.
Research, identify, and report on target markets/clients, opportunities/leads/prospects, industry trends, competition, sales progress. Support management and sales personnel with the necessary marketing and competitor knowledge/insight.
Create, track, update and manage corporate boilerplate information and files for use in marketing efforts. Information includes: resumes, statements of qualifications, SF 330, approaches, project descriptions, mailing list, marketing collateral, and project/staff photos. Track and maintain proposal files (hard copies) and all marketing files on server/Box in an easy to use manner for all marketing and related staff to access.
Assist in developing annual sales and business development goals/budgets. Attend and support monthly business sales and marketing meetings.
Assist in managing customer relationships – cold calls, client surveys, and appropriate follow up.
Ensure that the company maintains appropriate product branding and trademark registration.
Support sales team in various public relations, communications and strategic advertising programs. Includes developing and implementing strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns.
Organize promotional communications and customer relationship programs between the company and advertising media.
Collaborate with internal staff and external organizations in the development of promotional materials including brochures, data sheets, ad copy, case studies, or product presentations, tradeshows, conference booth signage/messaging, social media and website content.
Develop print mail and web marketing strategy, and develop content maintenance/updates in collaboration with the sales and management team.
Develop and maintain metrics for tracking results of Marketing Communications programs.
Organize, coordinate all activities related to trade shows, seminars and other related meetings with respect to messaging, media, giveaways, swag, booth set-up, etc.
Manages and maintains appropriate business certifications with the federal government, state of California, and municipalities.
Develop and maintain graphic standards for company logos, business cards, etc.
Possible travel of between 5 – 10% of annual work time. Individual must be willing and capable to travel as required.
Working Relationships Within the Company:
Maintain a professional, respectful, and courteous relationship with all company employees.
Be able to accept constructive criticism and deal calmly and effectively with high stress situations.
Position requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Working Relationships Outside the Company:
Maintain a positive relationship with potential and existing clients —responding to them on a timely basis.
Maintain a positive relationship with outside marketing commercial vendors.
To perform this job successfully, the individual must be able to perform each primary task satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
4-year Bachelor’s degree in business, sales or marketing with 10 years’ experience in the Architecture/Engineering/Construction (AEC) industry.
Marketing and sales communications plan development and deployment experience. Thorough knowledge and understanding of marketing fundamentals for the AEC Industry.
Excellent organizational, interpersonal, communication, and time management skills.
Strong ability to prioritize, follow through, and meet deadlines.
Basic understanding of business management.
Ability and desire to manage, coordinate and mentor others.
Strong ability to implement processes and collaborate with staff at a variety of technical levels.
Professional demeanor and ability to interact with others at all levels both inside and outside of the firm.
Strong writing and editing skills – basic ability to support technical writing.
Strong computer skills in MS Word, Excel, and with Adobe Creative Suites. Previous background in graphic design a plus.
Desire to grow and improve skills through involvement in continued education or industry organization.
Additional Salary Information: Salary is primarily based upon years of experience in the AEC industry
Established in 2003, 3QC specializes in supporting facility programs by providing whole building commissioning, energy/building audits, sustainability and LEED/CHPS navigation, and facilities support services.