Position Summary: We have an exciting opportunity to join our team as a Associate Director-Marketing.
In this role, the successful candidate Associate Director, Marketing - Digital Signage reports to Director of Digital Marketing Support NYU Langones communication objectives by directing, planning, strategizing, writing, and editing content principally for our ecosystem of digital signage throughout NYU Langone facilities. Create an on-site presence and experience that reflects NYU Langones vision of being a world-class integrated patient-centered academic medical center. Collaborate and strategize with the marketing, creative services, media, and departmental staff throughout NYU Langone to oversee and evolve digital signage content and on-site messaging experience.
Serve as editor-in-chief of NYU Langones ecosystem of digital signage.
Develop an editorial strategy and associated content that is audience-specific, depending upon the facility and signage location (patients, researchers, students, donors, etc.) and ensure that it is produced accurately through the digital signage platform.
Lead the creation and maintenance of a content development and dissemination plan as well as an editorial calendar to ensure content is properly organized, managed, and pulsed out at the appropriate time, for an optimal experience.
Oversee a digital signage copywriter, ensuring that accurate, effective digital communications are produced and displayed.
Gather key business and user insights, and apply strategic planning skills to create a long-term vision for the content thats generated.
Conduct content audits as necessary as well as gap analyses for digital signage content.
Collaborate with internal stakeholders (Office of Science and Research, School of Medicine stakeholders, Communications colleagues in media, marketing and digital, Real Estate Development and Facilities, MCIT) on strategic content creation and deployment.
Establish relationships with NYU Langone staff and leadership to ensure smooth implementation and day-to-day partnership.
Minimum Qualifications: To qualify you must have a Requirements: Digital writing/editing and experience, experience with digital signage strongly preferred. Bachelor's Degree in Communications or Sciences required. At least 5-8 years experience at a healthcare organization, scientific research organization, academic institution, or digital agency required.
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online. If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal 'EEO is the law' poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. To view the Pay Transparency Notice, please click here.
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Internal Number: 60559692
About NYU Langone Health
NYU Langone Health, a world-class patient-centered integrated academic medical center, is one of the nation's premier centers for excellence in clinical care, biomedical research, and medical education. Located in the heart of Manhattan, NYU Langone is composed of four hospitals – Tisch Hospital, its flagship acute care facility; Rusk Rehabilitation; the Hospital for Joint Diseases, one of only five hospitals in the nation dedicated to orthopaedics and rheumatology; and Hassenfeld Children's Hospital, a comprehensive pediatric hospital supporting a full array of children's health services across the medical center – plus the NYU School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. The medical center's tri-fold mission to serve, teach, and discover is achieved 365 days a year through the seamless integration of a culture devoted to excellence in patient care, education and research. For more information, go to www.nyulangone.org.