Rollins, Inc. is a global consumer and commercial service company. Through our subsidiaries, we provide the most accurate, comprehensive and efficient pest management services for both residential and commercial customers. The individual in this role is responsible for performing analysis on key business metrics with an emphasis on gaining key insights to improve business results. This individual will build, maintain, and distribute marketing dashboards that show delivery and return on investment determined from a defined set of key performance indicators. This individual will summarize findings, provide actionable insight, and thoughtful recommendations based on analyzed performance. Analysis will include performance measurement of advertising investments, search engine marketing, social media, internet and print directories, direct marketing programs, and iPad applications.
Duties and Responsibilities:
Monthly business health dashboards by service type and marketing channel
Build and maintain dashboards tracking performance and ROI of our paid search campaigns to create efficiencies and optimize investments in paid search
Design attribution reports to gauge advertising effectiveness and contribution to marketing channels
Create meaningful reports to inform action with management
Orchestrate effort to organize tracking in iPad applications
Verify outside tracking campaigns with partner agencies for accuracy
Direct marketing, unbranded websites, SEO efforts, etc.
Quarterly marketing performance review of all programs
Oversee marketing campaign tracking within Marketing Command Center
Previous experience in Marketing or an analytical role
Strong and proven analytical skills
Advance knowledge of Excel, PowerPoint, and other Microsoft Office tools
Strong verbal and written communication skills
Must have strong work ethic, be organized and detail oriented
Prior experience with Tableau preferred but not required
Education: BA/BS Marketing, Business or equivalent work experience
Experience: Minimum 3-5 years marketing experience
Internal Number: 1319357
About Rollins, Inc.
Rollins, Inc. is a premier global consumer and commercial services company. Rollins is a company with financial stability who’s been around for more than 100 years. Through its wholly owned subsidiaries, Orkin LLC., HomeTeam Pest Defense, Orkin Canada, Western Pest Services, Critter Control, Inc., The Industrial Fumigant Company, TruTech LLC., Rollins Australia, Waltham Services LLC., PermaTreat, and Crane Pest Control, we provide the most accurate, comprehensive and efficient pest management services for the hospitality, food services, industrial, retail and institutional markets to over 2.0 million customers in the United States, Canada, Central America, South America, the Caribbean, the Middle East, Asia, the Mediterranean, Europe, Africa, Mexico and Australia from over 700 locations.