Euromonitor seeks an experienced marketing operations specialist to contribute towards our global marketing and communications strategy as the key stakeholder for the marketing automation tool Marketo. This position will develop and implement marketing automation strategies and is responsible for the ongoing evolution of our inbound marketing system architecture including lead management processes and reporting. The candidate should be Marketo certified and have experience in marketing operations, lead management systems, Salesforce and Google Analytics.
Oversee Marketo development globally as the key stakeholder, handling systems architecture, CRM sync with Salesforce, data flows and alignment alongside supporting Revenue Cycle Modeler and Marketo Sales Insight
Support the ongoing evolution and improvements to our lead management processes and lead lifecycle including segmentation, lead nurturing, lead scoring/qualification models, de-duplication and lead delivery queues
Optimize database segmentation, data cleansing and data normalization strategies
Management and quality assurance of program implementation across Marketo including templates, A/B testing and ongoing improvements across all project and campaign types within Marketo
Manage, grow and improve upon all marketing analytics and reporting across Marketo, Google Analytics and Salesforce, ensuring improvements to all components of the team across campaigns, database cleanliness, the lead lifecycle, pipeline contribution, ROI and overall marketing team performance
Maintain and improve microsites and subscription management strategies for stronger conversions and a better customer experience
Working with your marketing and sales colleagues, support marketing and sales alignment with reporting, best practices and suggestions for lead management improvements
Skills and Experience:
Strong knowledge of Marketo, Revenue Cycle Analytics, Revenue Modeler and Marketo Sales Insight with prior experience administrating and developing lead models and lifecycles, ideally within in a B2B environment
Bachelor's degree in Information Systems, Computer Science, Marketing or related field
Experience using Salesforce integration with Marketo including field creation, campaigns and reporting
Strong analytical skills including tracking, reporting, and analyzing results demonstrating ROI across campaigns and goals
Google Analytics certification preferred with lead attribution experience ideal Ringlead experience preferred
Ability to engage, teach and support a wide range of Marketo users across different levels of experience
Strong project management experience. Must be extremely organized and obsessed with creating and improving process. Must be able to handle multiple projects at a time and stay focused on the details
Marketing campaign development and inbound marketing experience with B2B experience preferred. Comfortable with marketing programs and a fast-paced editorial planning process
Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
About Euromonitor International
Established in 1972, Euromonitor International is the world leader in strategy research for consumer markets. Comprehensive international coverage and leading edge innovation make our products an essential resource for companies locally and worldwide.
As an independent company, we offer unmatched detail and unbiased content for every region, country, category and channel. From socio-economic context to intimate detail on the smallest products or markets, Euromonitor provides market research focused on your organisation’s needs.
Our extensive network of strategic analysts in 80 countries provides the depth of global, national and local business information required in today’s increasingly international business environment. Our global industry specialist team also ensures the international consistency of our research. Emerging countries or developed economies: we identify the next opportunity before anyone else.
With offices around the world, analysts in 80 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.
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