As part of the marketing and communications team, the Digital Marketing & Design Coordinator assists in implementing digital marketing strategies and initiatives under the communication and marketing umbrella.
Essential Functions of the Job
Carry out automated marketing initiatives.
Design emails, web pages and assist with website updates.
Report analytics on marketing communications.
Job Duties and Responsibilities
Design & Creative
Participate in brainstorming and campaign development sessions.
Design conversion focused landing pages and campaign pages for outdoorindustry.org and digital campaigns
Assist with designing assets for occasional print campaigns leading up to events
Assist with curating photos on outdoorindustry.org and OIA social networks to support content and campaigns
Assist with video marketing
Assist with capturing photos and videos at events
Assist in social media marketing planning to support campaigns
Create and design content to support campaigns for OIA social marketing, OIA web site, and OIA paid marketing campaigns
Working with OIA social contractors and digital vendor, assist in maintaining OIA social networks through posting, community engagement, and campaigns
Design email templates for marketing campaigns, automated communications, and nurture campaigns using email marketing best practices and trends
Assemble and distribute marketing emails and digital communications
Execute drip and nurture campaigns
Maintain and advise internal clients on email marketing best practices and opportunities to achieve goals of campaigns
Assist with responding to digital support requests, updating outdoorindustry.org, editing content and creating new pages through Wordpress.
Assist with SEO and usability best practices.
Assist in creating web analytics reports routinely using Google Analytics and monitor metrics to assist in analyzing content success.
Expert knowledge in: Photoshop, Illustrator, Dreamweaver, HTML, CSS and a popular ESP.
Strong knowledge in Wordpress, Google Analytics, Video editing, Social media, Excel and PowerPoint.
Familiarity with SalesForce, and Pardot.
Required Education and Experience
BA/BS degree in digital media, new media, marketing, graphic design or related field.
A minimum of 2 years of digital marketing experience within a professional environment.
A minimum of 2 years of email marketing experience within a professional environment.
Preferred Education and Experience
Experience in the outdoor industry is a bonus.
No phone calls, please.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. Outdoor Industry Association unites and serves over 1,200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.