About the Unit The Office of the Provost supports the University of Chicago’s community of scholars, their shared ideals, and the core values that make the University a singular intellectual destination. Together with the University's deans, directors, and department chairs, the Office of the Provost shapes our rich and rewarding culture. We provide the opportunities, infrastructure, and resources that encourage our faculty and other scholars to pursue their finest work. Job Information *Please read the following job description thoroughly. Applicants must submit all the required documents to be considered further for this position. Job Summary: Reporting to the Senior Director of Admissions for Master’s and Executive Education, the Director of Master’s and Executive Education Recruitment Marketing & Communications will lead the marketing of UChicago master’s and executive education programs including planning, strategy, brand development, creative development, content development, and social media. The director will be charged to help attract a high-quality pool of prospective students in collaboration with the divisions, schools, and academic programs, and to hit or surpass the programs’ enrollment targets for master’s degree and non-degree programs. The director will be skilled at inquiry generation, enrollment marketing, and developing messaging and branding to increase program value to prospects. In collaboration with the divisional/school and departmental/program admissions teams, the director will develop strategies to help improve conversion across the applicant life cycle. The director will build an internal marketing team and manage external agency partners to enhance the awareness of UChicago’s master’s and non-degree programs with prospective students. Key Responsibilities: - Enhance the awareness of UChicago master’s and non-degree programs nationally and internationally
- Optimize marketing budget based on return-on-investment, launch paid search engine marketing, social and third-party media
- Lead the development of digital and print content to market and promote master’s and non-degree programs
- Identify the prospective master’s student and executive education applicant life-cycle and develop segmentation strategies to optimize this cycle
- Improve user engagement and satisfaction with webpages and landing pages to enhance conversion across the applicant life-cycle.
- Develop a marketing analytical eco-system to support enrollment goals
- Increase inquiries and improve conversion with optimal lead forms, lead scoring, behavior site tracking
- Provide competitive analysis and benchmark marketing initiatives against best-practices in higher education
- Develop and brand recruitment events and information sessions to improve conversion
- Lead search engine optimization, marketing, and re-targeting
- Collaborate with division and school admissions teams, departmental and program leadership, and other campus partners including UChicagoGRAD, the Graham School, the Office of International Affairs, and Alumni Relations and Development to develop marketing and communications materials to support master’s, PhD and executive education recruitment as well as recruitment, graduate alumni engagement, and graduate career and employer relations efforts
- Build and supervise a marketing and communications team
- Guide and manage the day-to-day administrative processes of the marketing and communications team
- Lead and coach members of the marketing team, helping them advance while hitting enrollment targets and improving net tuition revenue
- Establish and maintain relationships with the recruitment team
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