Provide assistance with online and offline marketing activities
Manage website content and marketing materials
Design & create newsletters
Develop Aracari’s social media presence
Support PR efforts
PRINCIPAL DUTIESE-Newsletters oProduct monthly b2c Newsletter and b2b Agency newsletters using mailchimp oDesign and create ad hoc mailshots: promotions, press releases, internal marketing Content Marketing & Content Creation oWrite and edit blog content, following SEO SEO strategy oCreate/re-purpose content for other platforms including TravellerMade, ATTA oCreate engaging copy for Tourplan itinerary text and the website Website oContent management: Keep text and photos up-to-date on the website, including adding new testimonials, press coverage, edit existing service details and descriptions oImprove SEO of web pages PR oManage the photo library and provide photos to Press oTrack and monitor press coverage and keep the press database up-to-date
oSupport the Head of Marketing with press trip efforts (e.g. trip planning / itinerary writing) oResearch for press releases and press requests Social Media oCreate and curate high quality written and visual content on a range of platforms: Tripadvisor, Facebook, Twitter, Instagram, Pinterest and LinkedIn oActively seek new online channels to broaden the exposure and reach of Aracari oBecome an advocate for Aracari in Social Media spaces oAssist the Head of Marketing in measuring social media efforts using their analytics tools •Additional tasks as required according to the needs of the department
To apply, please send your CV and cover letter explaining why your are suited to the role to email@example.com and firstname.lastname@example.org with 'Marketing Executive' in the subject
Native English Speaker - you must enjoy writing
Ability to relocate to Lima, Peru
Available for April 2018 start date (some flexibility for the right candidate may be possible)
Destination knowledge of Peru, Bolivia or the Galapagos an advantage
Previous experience with Mailchimp, Wordpress (or similar) or Adobe Suite an advantage
Additional Salary Information: Based on experience
Since 1996, Aracari has been designing unique, tailor-made itineraries to Peru, Bolivia and the Galapagos Islands, offering discerning travellers privileged access to regions we’ve been exploring for almost two decades. Through connections cultivated by founder Marisol Mosquera, Aracari has tapped into the expertise of specialists in art, history, archaeology, gastronomy and culture, who provide our guests with their invaluable insight into the places they visit—information and access which is otherwise inaccessible to travellers.
Leaving behind an international career in the financial world to fulfill a personal dream of providing first class travel experiences to guests in her native country, Marisol and her Peru-based team share the best the region has to offer while creating local jobs and supporting local communities. Marisol is at the forefront of experiential travel in Peru and for her efforts has been recognized as both Conde Nast Top Travel Specialist to Peru and Bolivia and selected as the Travel + Leisure A-List as a specialist for Peru and Bolivia.