The Digital Marketing & Communications Manager will help to develop, implement and guide the strategy for all marketing, communications, website, and public relations messages and collateral to effectively drive business strategy and consistently advance the mission of this rapidly growing charitable organization.
Position Duties and Responsibilities
Help to develop overall marketing and communications strategy and provide guidance to senior managers in the effective implementation of strategic communications activities.
Implement and build upon new branding strategies to ensure continuity of messages throughout the organization.
Direct the development of resources and strategies to support and market patient and caregiver programs, research funding initiatives, development and events.
Ensure effective brand management through direction of consultants and vendors on projects relating to brochures, booklets, and other collateral materials
Oversee publishing responsibilities related to extensive patient publication series and collateral materials including brochures, newsletters, special reports, annual reports, fact sheets, booklets and web-site content
Direct and oversee internal, ad hoc communications committees for special projects and strategic planning
Develop, execute and manage search engine optimization (SEO), search engine marketing (SEM) google analytics and content marketing strategies
Act as an internal journalist, finding and crafting stories of ABTA stakeholders to use as video and blog material
Oversee all trademark activities for ABTA
Help director to develop a public-media relations strategy to ensure timely, consistent and relevant news is properly disseminated to target audience
Help director to craft the news releases, background materials, general company announcements and speeches
Help director to develop and cultivate relationships with media professionals and participate in industry networking events
Direct the solicitation of media sponsorships for association events
Other duties and responsibilities may be assigned at any time
Knowledge / Skills / Abilities
At least 3 years’ experience in digital marketing, specifically working with Salesforce CRM and email automation (Pardot preferred) and WordPress
Strong knowledge of Google AdWords and Analytics
Experience with website creation and management
Strong experience building integrated digital campaigns using social, PPC and SEM.
High level of organization and attention to detail, strong process orientation, demonstrated capability to interface and maintain effective relationships with all departments and employees in a team-oriented environment
Ability to simultaneously manage multiple projects with varying timeliness and deadlines
Other preferred skills & qualifications
Bachelor’s degree in marketing, communications, journalism or related field.
4 to 6 years of broad-based marketing and communications experience covering areas such as website content, donor communications, newsletters and media relations
Minimum 1 year of supervisory experience
Video, photography experience a plus in content creation
Strong writing skills. Ability to compile and transform knowledge into creative, exciting, and useful messages, and disseminate information to appropriate target audiences through optimal distribution channels
Excellent verbal and written communication skills, with strong editing skills
Ability to work collaboratively with all constituent groups, including staff, board members, volunteers donors, program participants, and other supporters
Knowledge of basic graphic design principals and AP Style
Strong proficiency using Microsoft Office, including Word, Excel, and PowerPoint various software programs such as the Adobe Creative Cloud
The work environment may involve moderate risks or discomforts which require special safety precautions (e.g., automobile and airplane travel). This position may require travel, up to approximately 10%. Additionally, while performing the duties of this job, the employee may be exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
The work requires some physical strain such as long periods of sitting and walking while handling company business. The employee must occasionally lift and/or move up to 25 to 50 pounds, including boxes of ABTA literature. Specific vision abilities required by the job includes close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
To apply, please send your cover letter and resume by clicking on the apply now button below.
Equal Opportunity Employer
The ABTA, in conformity with applicable laws, is an Equal Opportunity Employer and does not discriminate on the basis of race, color, sex, sexual orientation, age, religion, national origin, or disability.
About American Brain Tumor Association
Founded in 1973, the ABTA was the first national advocacy organization committed to funding brain tumor research and providing information and education on all tumor types and all age groups. For more than 40 years, we have been providing comprehensive resources that support the complex needs of brain tumor patients and caregivers, as well as the critical funding of research in the pursuit of breakthroughs in brain tumor diagnosis, treatment and care.