The Catalog Marketing Director is responsible for supporting revenue growth goals for Really Good Stuff. This role will work in partnership with Merchandising to identify opportunities and develop integrated marketing solutions for all our products to achieve revenue targets. You will manage and execute on a range of marketing initiatives for all our various channels.
Develop & execute marketing and sales support plans to achieve sales goals.
Manage catalog and digital marketing efforts including social media, email, and website content strategies to meet lead generation and revenue goals.
Develop promotions and promotional strategies to maximize sales and profitability
Develop content marketing and PR strategies that build our awareness in the marketplace and drives lead generation.
Support and expand our tradeshow presence to build stronger brand and product awareness with attendees. Extend the reach of our onsite presence with pre- and post-event marketing.
Develop communication materials for prospects including sales collateral, white papers, testimonials and customer case studies
Provide marketing direction for full-line catalogs and work with catalog production team to ensure optimal messaging and merchandising.
Lead market intelligence efforts to better understand our customer. Utilize that data to help guide our product positioning and communication efforts.
Develop and track campaign metrics and ROI analysis.
Here's what you need:
A minimum of 5-7 years product marketing experience supporting a B2B and B2C sales organization.
Experience with lead generation, email outreach and content marketing.
Must be organized and have exceptional verbal and written communication skills.
High energy, proactive, collaborative and analytical individual with a passion for building businesses.
Detail-oriented, efficient at multi-tasking, and strong organizational skills with superb execution and follow-through.
Proficient with Microsoft Office, PowerPoint and/or similar presentation skills.
Familiarity with Salesforce.com and customer contact email platforms is a plus.
About Really Good Stuff, Inc
Since we opened our doors in 1992, Really Good Stuff has dedicated itself to providing products and services that help teachers make a difference in children's lives. Our exclusive collection of fun and creative teaching tools is what makes us unique! But we couldn't do it without your help! Many of our quality products start with ideas shared from classrooms around the country. All products are tested in the classroom and reviewed by teacher panels before they ever make it into our Really Good Stuff catalog or reallygoodstuff.com site.