Director of Marketing Communications

United Educators

Details

Posted:

March 23, 2018

Location:

Bethesda, Maryland

Salary:

Open

Type:

Full Time - Experienced

Preferred Education:

4 Year Degree

Do you enjoy working in a dynamic environment where no two days are the same? Are you a creative thinker who is also an experienced manager? Want your work to be meaningful? Apply now.

ABOUT UNITED EDUCATORS
United Educators has committed significant resources, both staffing and financial, to creating a positive work environment where staff can do their best work every day while still maintaining a healthy work/life balance.

We have received numerous awards for best places to work including the Alliance for Workplace Excellence and Business Insurance Magazine. We were able to show that through our management and staffing practices, we have created a diverse workforce that is highly engaged where staff work hard and have fun. We have given our staff a voice (biennial Employee Surveys, Ask Janice, and Supervisor Evaluations) and we are committed to acting on the lessons we learn from the feedback staff give us. Our active social committee organizes a variety of events throughout the year that build our sense of community while creating some down time from the everyday stresses of work life. Regular wellness activities and an ongoing Weight Watchers’ At Work program have helped our staff develop healthy habits that hopefully improve their life at work and at home.

POSITION PURPOSE
The Director of Marketing Communications is accountable for planning, creating, and executing all marketing communications produced to support UE’s growth goals. This includes, but is not limited to, online campaigns targeted to prospects, website oversight, collateral development, and media relations activity.

The director consults with internal clients to recommend communications strategies that meet specific business goals, supervise the development and core editorial and design of the company's materials, and manage creative resources to follow a detailed communications calendar and a project plan.

MINIMUM REQUIREMENTS

Strong understanding of online marketing, including email campaign management, social media, and SEO/SEM
Experience in a B2B marketing environment, ideally within the education or insurance arena
Strong copywriting and editing skills.
Excellent interpersonal skills and a cooperative attitude with staff, customers and others
Ability to prioritize and manage multiple projects and responsibilities
Experience with the creation and delivery of marketing and promotional support materials
Experience with formal survey programs and ability to coordinate a sustained feedback loop
Ability to analyze user feedback to create more effective messages, outreach materials, and operations
Flexibility.
Supervisory experience and skills.
7-10 years of experience in a similar capacity.

MAJOR DUTIES AND RESPONSIBILITIES

Leads online marketing efforts, developing Google Adwords, SEO/SEM, email marketing, and other campaigns to increase UE’s online presence
Oversees the creation of marketing materials
Manages the dissemination of UE intellectual property to prospective members to support growth objectives.
Provides planning and supervision to the prospect campaigns process

Manages and maintains processes that solicit and capture feedback from members and brokers including key performance indicators (KPIs) and other operational metrics.
Supervises Communications Associates
Provides trafficking function to adequately manage multiple projects within the department.
Conducts media buys for print and online advertising to support outreach objectives

About United Educators

United Educators (UE), a reciprocal risk retention group, is a licensed insurance company owned and governed by nearly 1,600 members representing schools, colleges, and universities throughout the United States. UE members range from small, private schools to multi-campus public universities. EduRisk® from UE provides members with risk management resources to help prevent and respond to incidents that put the community at risk. Visit our website to learn more.

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Director of Marketing Communications

United Educators

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