This position will lead the marketing efforts for Tru Vue’s largest sales channel, custom framing. In this role, the Sr. Marketing Manager will provide thought leadership to the team and drive the development and execution of the channel’s marketing objectives, strategies and tactics. The individual filling this role, should be an experienced brand marketer as well as a business strategist, with the ability to develop creative ideas and drive decisions with solid market insights and business analytics.
Tru Vue is an equal opportunity employer
Education and Experience: 1.Bachelor’s degree in Business curriculum, concentration in Marketing. MBA is preferred. 2.5+ years of comprehensive demonstrated successful B2B marketing experience. 3.Capacity to think strategically and tactically with strong analytical and critical thinking skills 4.Demonstrated experience in development, execution and evaluation of packaging 5.Minimum of 3 years as a positive leader, motivator, manager, and developer of people in a marketing leadership role. 6.Must have excellent interpersonal and influencing skills. 7.Project management skills with the ability effectively organize and manage multiple priorities 8.Strong skills in leadership, communication, initiative, decisiveness, and planning and organization 9.Ability to provide leadership through effective communication, work ethic and personal excellence. 10.Experience in developing and deploying new product introductions, programs and initiatives 11.Strong written and verbal communication skills 12.Ability to effectively work in a matrix environment 13.10-15% travel including trade shows and market visits
About Tru Vue
Tru Vue is a manufacturer of high performance glazing products for the custom picture framing, museum and engineered optics markets. We are a leader in anti-reflective coatings, as well as conservation-grade UV protection and specialty glazing products for these markets.
Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company’s first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970. Discovering that etched-glass technology eliminated the mirror-like reflections associated with framed art, Tru Vue again brought about industry-changing innovation with the introduction of double-sided, etched non-glare picture framing glass.
Today, Tru Vue sets the standard in glazing that enhances, protects, and beautifies. From custom framing to conservation and preservation in museums and galleries across the globe, to commercial optics, Tru Vue is known as a leader and innovator in the protection and conservation of all things... framed and displayed. Whether it’s Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, and Vista AR® no other company has such a complete portfolio of high-performance glazing options as Tru Vue.
Tru Vue is a subsidiary of Apogee Enterprises, Inc.