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Assistant Athletic Director for Digital Marketing and Branding - Athletics
Grand Valley State University
Required Qualifications:
Preferred Qualifications:
Responsibilities/ Essential Duties: Position will provide oversight and lead execution of the day to day operation of GVSU Athletics digital operation which includes all multimedia integration; website, online presence, social media platforms (mobile), graphic design, video components and LakerVision (venue video board operations). Perform duties related to a comprehensive multimedia marketing plan that maximizes revenue, spectator attendance and branding. Will assist with the creation of electronic materials. Includes training and professional development of staff. WEBSITE: Maintain the overall cohesiveness of the site. Coordination with communications office to maintain website content. SOCIAL MEDIA: Responsible for management of social media operation. Coordinate, implement and create social media content. Strategically enhance the brand including increasing revenue. GRAPHIC DESIGN: Responsible for management of design elements: Oversee the branding of all designs & special projects including Irwin Club and assist with recruiting services. VIDEO: Assist with video content for the promotion of GVSU Athletics (creative content to tell the story of GVSU Athletics). LAKERVISION: Fan engagement content using venue video boards. Oversight of video board game day operations and content. Develop fan engaging content to create an energized game day experience. Provide management support including the development and maintenance of the departmental budget, unit and marketing plans, fostering collegial working relationships with university administration and student services departments. Non-Essential Duties: Carry out other duties as assigned by the Deputy Director of Athletics for External Relations. Application Deadline: Open until filled. Salary: Commensurate with experience. How to Apply: Apply online at jobs.gvsu.edu and select "Apply now". Please include a cover letter and resume. The online application will allow you to attach these documents electronically. On the application, you will be required to provide names, phone numbers, and e-mail addresses for three professional references. If you need assistance, call Human Resources at 616-331-2215.
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Internal Number: 492823
Grand Valley State University educates students to shape their lives, their professions, and their societies. The university contributes to the enrichment of society through excellent teaching, active scholarship, and public service.
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