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Digital Marketing Manager, MBA Admissions

Harvard University

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Details
Posted:
April 17, 2018
Location:
USA - MA - Boston
mapContent
Salary:
Open
Type:
Full-time

The Marketing Manager will lead a number of initiatives for the MBA Admissions Outreach team. S/he will be responsible for broadening our reach to prospective students, pushing out content to the applicant community, and leveraging the work of the School's core marketing team. The marketing manager will need to have digital marketing expertise and a deep understanding of content marketing and social media outlets.
Job responsibilities:

Manage external marketing and communications strategy and work to identify the best way to implement and execute this digital strategy

  • Oversee social media presence for MBA Admissions. This includes management of the department's Twitter and Instagram accounts and working on paid ad campaigns on Facebook and LinkedIn.
  • Coordinate email marketing efforts to database of prospective students, including segmentation and e-mail automation using CRM data
  • Curate appropriate digital content to push out to prospective students and to targeted constituencies. This includes management of the MBA Voices blog. Responsibilities include: topic identification, blogger recruitment, content editing, and website publishing.
  • Manage department's video development and production needs, working closely with MBA Communications
  • Develop web content and marketing collateral as needed; work with Marketing & Communications on website development.
  • Oversee webinars- work to help line up key webinars and manage operations and technology for each webinar

    Event based marketing
  • Domestic and International travel may be required as part of the Outreach team—conducting information sessions and representing HBS and MBA Admissions to prospective applicants.
  • Conduct on campus information sessions
  • Represent MBA Admissions at conferences and fairs

    Other marketing activities
  • Participate in HBS Marketing & Communication Councils & Committees
  • Support LGBT Outreach activities
  • Work with Yield team on content and marketing needs
  • Support other Admissions programs and events as needed



    Cover Letter is Required.
    Follow us on Twitter - @HBSJobs
    Harvard Business School is unable to offer visa sponsorship for this opportunity.
    Explore HBS Work Culture at http://www.hbs.edu/employment/ and learn about other Employment Opportunities.



    Salary Grade: 056

    Union: 00 - Non Union, Exempt or Temporary

    • BA/BS required with 4 years of experience in digital marketing.



    • Experience managing social media channels
    • Strong communication and interpersonal skills as well as good judgment
    • Facility with marketing analytics tools (e.g., Adobe or Google Analytics)
    • Website and marketing collateral design skills
    • Experience with independent project execution.


    EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

    Internal Number: 45445BR
    About Harvard University
    Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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