The Marketing Director is responsible for leading the marketing efforts for the property to accomplish the center goals and working with the mall team to achieve the centers NOI goals as applicable. This position is located in Canton, OH
Strategic Planning/Execution – Works with entire mall team to develop long-term vision at center in relation to its competitive marketplace. Leads the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements including the localization of national programming as appropriate.
Leasing Assistance – Supports the leasing function through participation in the leasing process, development of leasing/sales materials and optimal representation of the center to appropriate retailers (existing and potential)
Revenue Generation/Sponsorship – Maximizes non-traditional revenue through the execution of appropriate income-generating events, promotions and activities. In addition, drives the effort for obtaining local sponsorship for mall revenues, programs and events.
Retailer Relations and Sales Production – Responsible for establishing effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the events in the mall.
Research/Results Measurement – Coordinate research activity for center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of center’s business and marketing plans. Develops appropriate measurement tools to monitor the effectiveness and overall success of the various marketing efforts.
Others duties as assigned.
The successful candidate will be a professional with demonstrated experience in the role or a similar role. Strong preference for candidates with national mall ownership experience.
A Bachelor’s degree in Marketing or related field
5-7 years in retail and/or related shopping center experience
Minimum 3 years of experience in a sales or marketing position
2 years supervisory experience
Knowledge, Skills and Abilities:
Ability to communicate with and make presentations to: retailers, leasing, event and sponsorship prospects
Ability to work independently combined with a strong collaborative style of communication
Knowledge of marketing fundamentals and research
Strong verbal and written communications skills; plus interpersonal and selling skills required
Ability to develop strategic solutions required
Persuasion and conflict resolution skills required
Ability to communicate with all levels within the organization and ability to work and learn independently and in a team situation
Ability to learn and use new systems (Sales Force)
Strong organizational and time management skills
Excellent interpersonal, oral and written communication skills
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Excellent PC, Excel, MS Word and PowerPoint
Professional and Personal Characteristics:
Creative and innovative approach to solving problems and resolving issues.
Ability to work independently combined with a strong collaborative style of communication with other departments and corporate staff.
Demonstrated organizational skills.
Strong analytical and technical skills.
Results-oriented and high energy.
Highest level of personal integrity.
Ability to multi-task in a fast-paced environment.
Ability to prioritize work and meet deadlines.
Passionate and committed to his or her own personal and professional development as well as that of his or her colleagues.
Starwood Retail provides equal opportunity to all employees and applicants for employment, without regard to race, color, religion, sex, age, national origin, disability, marital or veteran status, or sexual orientation.
About Starwood Retail Partners
Starwood Retail Partners ("SRP") is a retail real estate platform focused primarily on regional malls and lifestyle centers. SRP will acquire, redevelop, manage and reposition retail real estate assets in order to enhance property cash flow and create long-term value for its capital partners. Formed by Starwood Capital Group in 2012, the global private real estate investment firm, and its affiliates, SRP seeks to capitalize on opportunities in the ever-changing retail landscape through a unique combination of talent, experience and execution capabilities. SRP brings to each of its investments hands on experience in management, leasing and redevelopment. SRP’s goal is to acquire, manage, reposition and re-develop market dominant shopping centers into enduring one-stop shopping destinations of the future.