The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is seeking an experienced manager to develop and execute marketing strategy to support AWHONN’s education product outreach, including digital marketing and website content. .
AWHONN is a nonprofit membership organization that promotes the health of women and newborns. Our mission is to improve and promote the health of women and newborns and to strengthen the nursing profession through the delivery of superior advocacy, research, education and other professional and clinical resources to nurses and other health care professionals.
Duties and Responsibilities:
Represent customer perspective in development and execution of marketing plans.
Use targeted, multichannel communications to create awareness and increase revenue in educational product lines.
Write and edit marketing copy and collaborate with graphic design team for campaign execution..
Drive brand visibility in key markets and collaborate with AWHONN staff to conduct periodic gap analyses to maximize marketing efforts.
Identify customer needs and make recommendations on new product development.
Manage implementation of website updates such as landing pages, banner ads and content marketing to support marketing campaigns.
Develop, implement and improve on marketing operations processes to continually improve efficiency and effectiveness of department.
Responsible for supporting staff or volunteers exhibiting at designated events and, when necessary, staffing the booth.
Plan and deploy digital marketing tactics including Google Adwords, LinkedIn advertising, email and social media marketing; evaluate and report on ROI of digital marketing tactics.
Create, update and evaluate website content to include key words, SEO, analysis and direction to improve AWHONN’s ranking in organic search results.
Demonstrate awareness of emerging marketing trends and leverage new marketing tactics as appropriate.
Candidate must have a Bachelor’s degree in marketing, communication or equivalent. Demonstrated creative writing and editing skills. At least 3-5 years of related experience working in a marketing environment, particularly at an individual membership association. Demonstrated ability to achieve goals and improve ROI. Comfortable with website editing programs and creating and posting content on websites. Creative thinker, willing to take risks, finds new ways to accomplish tasks and think in nontraditional ways about membership acquisition and retention. Demonstrated ability to work collaboratively and establish and maintain effective lines of communications with colleagues, consultants/vendors, members and volunteers. Demonstrated ability to remain flexible, manage multiple priorities and stay highly organized especially with high volume, numerous details and often under tight deadlines . Outstanding organizational skills. Continually motivated to succeed and improve. Advanced computer skills to include advanced proficiency in Microsoft Office software (Word, Excel, PowerPoint), knowledge of SEO and basics of PhotoShop extremely helpful.
The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is a 501(c)3 nonprofit membership organization that promotes the health of women and newborns.
Our mission is to improve and promote the health of women and newborns and to strengthen the nursing profession through the delivery of superior advocacy, research, education and other professional and clinical resources to nurses and other health care professional.