The primary goals of account executives are to build sales by prospecting for new clients and generate income by nurturing existing customer relationships. These professionals are in charge of account service, acting as a liaison between their company and a select group of clients. If customers have questions, concerns or requests, account executives will relay their needs to the appropriate individual or department within the company and follow up with the customer. Account executives may plan, develop and execute sales strategies, often to meet an established quota.
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