•Develop and implement a comprehensive strategic marketing plan for increased attendance and ticket sales, collaboration with student groups, alumni, donors and sponsors with the end goal of creating an exciting game-day experience •Create pre-, post-, and in-game promotional activities to maximize revenue and improve game atmosphere •Collaborate with the external team to strategize digital advertising elements, digital ad campaigns, social marketing, and data acquisition •Coordinate all digital marketing efforts including strategy development and implementation of targeted digital campaigns •Direct and activate email marketing elements •Collaborate with the communications and video departments on social media efforts, videos, website, online streaming and other special projects to enhance the KSU athletics brand •Write PA Script and coordinate videoboards at events with videoboards •Manage the design, production and distribution of all marketing materials ensuring materials represent organization’s brand positioning and messaging appropriately •Serve as a member of the athletics branding committee •Develop and maintain relationships across campus and implement initiatives to increase student attendance and engagement at athletic events while working closely with Student Affairs, Greek Life, Residence Life and the Homecoming Committee •Budget oversight •Oversee, manage and train a staff of student interns •Book talent for halftimes and national anthem •Other duties as assigned
Bachelor's Degree • 3 to 5 years of experience in marketing, promotions, sales or tickets sales in collegiate, professional or minor league field
Strong technical, organizational, multi-tasking and interpersonal skills and creativity required as well as the ability to communicate effectively, both orally and in writing and willingness to be a team player • Proactive and detail oriented with strong follow-up skills • Proficient in MS Office and Desktop Publishing software • Familiarity with Twitter, Facebook, Instagram, Pinterest, SnapChat, HTML, Adobe Creative Suite • Familiarity with intercollegiate (NCAA) events, activities, operations and rules and regulations • Ability and willingness to work evenings, weekends, and some holidays as required
About Kennesaw State University
Kennesaw State University (KSU), the third-largest university in the University System of Georgia, is a comprehensive university with expanding undergraduate and graduate programs in Kennesaw, Georgia, one of metropolitan Atlanta's burgeoning northwest suburban communities.Founded in 1963, Kennesaw State is located in Cobb County on a beautifully landscaped and pedestrian-friendly campus of 240 acres within easy access of Interstate 75 and the northwest quadrant of Georgia. Nearly 35,000 commuter and residential students, including more than 1,700 from 136 countries, pursue their undergraduate and graduate studies at Kennesaw State. The student body is a mix of traditional and nontraditional students with an average age of 26. Approximately 20 percent of students are members of ethnic minorities.Kennesaw State students can choose majors from more than 60 bachelor's and master's degree programs, including undergraduate degrees in education, health, business, the humanities, the arts, science and math. Graduate degree programs are offered in professional concentrations including nursing, business, information systems, conflict management, education and professional writing. KSU has ...continued to expand its graduate programs by adding a new Doctorate of Education in Leadership for Learning in 2006 - the first doctorate in the university's history. The Kennesaw State Owls compete in the Atlantic Sun Conference in NCAA Division I intercollegiate athletics, enjoying the first full season as a Division I member in 2005-06. KSU has won more than five team championships since joining the NCAA during the 1994-95 school year, with numerous appearances at national championships dating back to KSU's days as a member of the NAIA. KSU won NCAA titles in men's basketball (2004) and women's soccer (2003). The former was the first NCAA basketball crown ever won by a Georgia college or university.