The Marketing Manager is responsible for developing, executing and evaluating a company-wide marketing, public relations and branding plan to promote FMC mission and programs. This will include increasing community and internal knowledge and awareness of FMC Ice Sports priorities, programs and accomplishments through communication with target audiences and media outlets. Ensure that the products and services of FMC Ice Sports, resonate with current and potential customers. This individual will continuously monitor marketing trends and keep a close eye on competitive products in the industry. He or she will work closely with the Programming Department, Arena Staff, Director Team and Customer base. Work schedule will include occasional nights, weekends and holidays as necessary to meet the needs of our organization and to meet position goals and objectives.
Qualifications: Bachelor’s Degree in Marketing or related field; strong project management and organizational skills; working knowledge of marketing techniques and their application including development of campaigns from inception to delivery; excellent communication skills with the ability to interact with a range of audiences from across a number of disciplines; strong research and analytical skills; familiarity with CRM software, NetSuite CRM experience a plus; in-depth understanding of the company’s current products and future concepts; a willingness to listen; ability to think creatively and innovatively; budget-management skills and proficiency; ability to exercise judgement, identifying and managing risk and making clear, informed, appropriate, pragmatic and timely decisions within a pressurized environment; analytical skills to forecast and identify trends and challenges; stamina, energy and enthusiasm to handle the demands from across the organization; flexibility to work varying hours especially as seasons and service needs change.
Disclaimer: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. All offers are contingent upon passing a thorough background check including a CORI, SORI and National Criminal History Background check. FMC Ice Sports is an Equal Opportunity Employer.
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Additional Salary Information: Dependent upon experience
About FMC Ice Sports
FMC Ice Sports (Facility Management Corporation) is a private Massachusetts corporation specializing in the management and operation of public ice arenas. Through consultation services, partial or complete management, continuous staff training and extensive industry management experience, FMC Ice Sports provides its clients a high quality facility and professional business operation.
Since its formation, FMC Ice Sports has become a leader in the field of community ice arena management. Working with public partners we have helped to expand the concept of contracted arena management services to include long term capital improvement leases that provide needed capital improvement funding for aging facilities. The success we have had is a direct result of creative programming, effective marketing, a sound management approach, conservative financial planning and an overall commitment to providing high quality, affordable recreation that reaches every sector of the community.
As the largest operators of public ice skating arenas in the country, FMC Ice Sports has extensive experience in various forms of contract management as well as consultation services. FMC Ice Sports was forme...d in 1992 for the sole purpose of providing professional management services to public ice skating arenas. The corporation is 100% owned by its founder and President, Rob McBride.
FMC Ice Sports currently operates eighteen Commonwealth of Massachusetts (DCR) skating arenas on 25-year capital improvement leases that began in June of 2002. In addition, FMC Ice Sports provides management and operations services for three municipal arenas in Massachusetts as well as a college arena.