Manager, Direct Marketing - Multicultural at SPECTRUM
July 27, 2018
Full Time - Experienced
Direct Marketing/CRM/Database, Direct Marketing: Ecommerce, Direct Marketing: Teleservices
4 Year Degree
The Manager, Direct Marketing is responsible for the developing the strategy of direct marketing initiatives across the residential multicultural market, including direct mail, email, and trigger programs.
You will be expected to contribute to the flawless execution of direct mail campaigns from inception through post campaign analysis. To qualify for this position you should have a successful track record of managing direct marketing projects and strong project management skills. Knowledge of Spanish helpful but not required. MAJOR DUTIES AND RESPONSIBILITIES
Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines.
Work closely with the Multicultural strategy team to ensure segments, messaging, and product offerings are aligned.
Develop segmentation strategies and create mail matrices, working closely with the Database Marketing team to monitor list execution.
Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results.
Communicate with the Multicultural team and their vendors about production formats, templates, schedules and guidelines.
Contribute to response tracking and analysis as needed, and produce post campaign performance reports.
Support the direct mail budget and report on expenses.
Maintain and communicate campaign calendars for all campaigns.
Collaborate with teams across marketing and the entire organization to plan and execute trigger programs.
Proof read to match creative, versions and other campaign elements
REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge
Expertise in direct marketing (especially direct mail and email) with knowledge of production processes, list segmentation, key performance metrics and measurement methodologies
Strong attention to detail.
Ability to work on cross-functional teams to bring projects to fruition
Highly developed capacity for teamwork and a strong focus on the customer
Strong communication and organizational skills
Ability to work independently
Ability to manage multiple projects from beginning to end
Ability to work under pressure in a changing environment
Bachelor’s Degree in Business or related discipline and/or an equivalent experience
Related Work Experience
Direct marketing experience to include: 5+ years
Marketing management: 4+ years
Project Management: 4+ years
Working knowledge of Spanish helpful but not required
Knowledge of cable television, high speed I
The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.
Internal Number: 223287BR
About Charter Communications/SPECTRUM
Charter Communications (NASDAQ: CHTR) is America’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products. Charter is at the intersection of technology and entertainment, facilitating essential communications that connect more than 26 million residential and business customers in 41 states. Our commitment to serving customers and exceeding their expectations is the bedrock of Charter’s business strategy and it’s the philosophy that guides our 94,000 employees.