The Marketing Manager position is a cross functional role that works across teams to help support a market and data driven culture. The successful candidate has an understanding and appreciation of how understanding market needs helps shape the development of integrated plans that drive membership and non-dues revenue growth. The Marketing Manager brings superior project management skills that help drive, define, lead and implement a comprehensive and measurable integrated marketing communications program.
The Marketing Manager will partner with senior staff to develop an analytics-driven process that regularly captures data from multiple sources to inform decision making related to membership and non-dues revenue growth. He/she will envision and establish an ecosystem of data sources that help NAEA define member and customer preferences that help shape the development of new programs and services that convey strong value.
Analyze membership demographics, market data, and product/program data to develop, implement and measure integrated marketing communications campaigns for recruitment, retention and engagement.
Collaborate with staff to develop and deliver successful marketing/communications plans for membership, conferences, products, and webinars, including defining objectives, identifying audiences, determining an integrated marketing mix, timeline development, budgeting, execution of all deliverables, and success measurements.
Uses the NAEA Website as a marketing tool that captures key engagement data from current and prospective members.
Lead the conceptualization, development and production of all print, digital, email, web and social (media) marketing copy, collateral, sales and recruitment materials.
Research, write, edit, and distribute targeted and engaging content for email messaging, NAEA announcements, brochures, and other critical communications for internal and external audiences.
Manage, analyze and interpret membership and prospect engagement, pipeline, etc. and adjust operating procedures based on meaningful trends.
Manage the production and development process of all collateral to include collaborating with external vendors such as graphic designers and printers.
In partnership with the Communications Manager, create, write and edit all marketing copy for tone, voice, call to action and accuracy; audit, review and edit existing materials for marketing effectiveness.
In collaboration with the Communications Manager, support NAEA website and membership portal, as needed, with creation and maintenance of compelling, targeted copy and content.
Additional functions include but are not limited to supporting marketing research and analytics for a variety of NAEA products and services, providing marketing support for membership communities and specialty events as needed.
KEY PERFORMANCE INDICATORS
Membership renewal, recruitment and retention equal to or greater than the budget. This is a shared partnership with the Director of Membership.
Attendance/participation in educational programming equal to or greater than the budget. This is a shared partnership with the Director of Education.
Non dues revenue equal to or greater than the budget. This is a shared partnership with related Directors.
Implementation of an analytics process that drives data based decision making.
Increased email open rates, website usage and engagement across products and services.
Cohesive integrated marketing communications strategy with calendar, defined systems and processes and “micro-campaigns” by key initiatives.
Error-less marketing communications that are delivered consistently on-time or ahead of schedule.
Bachelor's degree in English, Communications, Marketing or related field.
4-6 years’ related experience with demonstrated results.
Proven analytical skills and desire to perform market research that informs strategy.
Proven ability to manage multiple projects on deadline, which require researching, writing, and editing effective communications, including pipeline management, with competing deadlines and stakeholder.
Strong technical skills , including a working knowledge of Microsoft Office Suite applications, including PowerPoint, Excel (intermediate level preferred) and Word; working knowledge of Adobe Creative Suite; marketing automation software; email distribution software, Google Analytics and familiarity with AMS/CMS.
Experience with content marketing and ad copy development including voice/tone.
Strong organizational skills required, including a demonstrated ability to plan and organize work to achieve optimal results with minimal supervision.
Creative, innovative and a passion for multimedia.
Strong written and verbal communications.
Ability to interact with high-level individuals internally and externally, with professionalism and diplomacy.
Excellent interpersonal and team skills.
Experience with membership or subscriber marketing a plus.
Performance driven, enthusiastic and self-motivated.
Ability to travel to meetings and/or annual conference.
To apply, submit your resume, cover letter with salary requirements and a sample marketing communications plan and simple portfolio to CAREERS@NAEA.ORG.
About National Association of Enrolled Agents
NAEA is the organization powering enrolled agents, America’s tax experts®! We provide the networking, educational opportunities, programs, and services that enable enrolled agents, tax professionals and students to excel beyond their peers. Membership in NAEA is a key building block of success for enrolled agents and tax professionals seeking to provide the highest level of representation for their clients and for unlicensed preparers and CPAs thinking of advancing their careers by becoming enrolled agents.