This position is annually responsible for generating over 10,000 donors and raising approximately $10 million dollars. Manages an integrated Annual Giving program of marketing activities for various U of M colleges, campuses or audience segments, which includes knowledge of state regulatory compliance, all aspects of direct marketing (creative development, data processing/lettershop instructions, auditing of vendor reports, tracking and analysis), printing, customer events, incentives and e-marketing.
Primary Functions for this position:
75 % Project Management
? Serves as project manager for development staff across the University. Responsibilities include developing strategy, creating annual plan and executing plan which includes vendor selection, creating and managing time lines and working within a given budget. ? Manage an integrated process of overlapping, conflicting and dependent variables while making sure marketing campaigns go out in a timely, cost effective manner. Takes the lead on department projects and provides project status to management. ? Responsible for cross-functional team management which includes the development, integration and implementation of effective (customer focused) direct marketing campaigns. ? Facilitates effective fundraising strategies through in-depth collaboration with vendors, collegiate partners and other internal teams. Manages expectations and builds support and buy-in to change. ? Harnesses database capabilities to help generate targeted customer mailings. ? Develop testing strategies and apply learning to constantly improve direct marketing quality and processes. ? Take the lead on training and educating various internal teams about managing direct mail capabilities, industry trends appropriate to the growth and success of the University of MN Foundation.
25% Analytic and Strategic Thinking
? Analyzes and develops reports and proposals for planning and implementation as necessary and presents to management/work group. Presentations may be formal or informal depending on the nature of projects. ? Analyzes campaign results and recommends improvements. ? Obtains relevant market information (ie. from other colleges and non-profits, as well as gathers information on target audiences and appropriate messages.) for the purpose of informing future strategy.
Bachelor’s degree, preferably in Marketing/Direct Marketing or Advertising or a combination of education and experience equal to 4 years.
Minimum of 2 years of experience in all phases of direct mail/marketing, from list generation, production, postal regulations to print and creative.
Experience working with marketing database technologies or marketing customer information files (MCIF) systems.
Computer literate, including advanced proficiency with Microsoft Word, Excel, Access, and PowerPoint.
Ability to manage multiple projects and priorities. Highly organized.
Ability to assist in development of general marketing strategies while keeping an eye on details.
Thorough knowledge of project management and technical/creative writing.
Excellent verbal and written communication skills.
Strong creative/problem-solving skills and ability to effectively influence and motivate.
Ability to promote a congenial work environment and to be able to interact with various departments and levels of personnel.
Experience in non-profit fund raising a plus.
Internal Number: 325969
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.