The Digital Marketing Communications Specialist is responsible for the creation and monitoring of digital communication programs that effectively describe and promote the organization and its strategic initiatives. Oversees all digital marketing campaigns and assist with the organization's social media presence. Identifies new and innovative ideas and capabilities to build audience and engagement via internal and external websites. Performs ongoing maintenance and content review to ensure online content accuracy.
Requires: Bachelor's degree in Communications, Web/Graphic Design or related field and five years relevant experience. Experience developing and maintaining websites, including experience with HTML, CSS, and CMS platforms. Digital marketing experience, including SEO/SEM, email marketing, and familiarity with social media platforms – Twitter, Facebook, Instagram, YouTube, etc. Content development experience, including writing, scheduling and project management. Excellent communication skills, both verbal and written. Strong working knowledge of web design and maintenance. Attention to detail and organization skills. Well developed interpersonal skills and problem-solving capabilities.
Internal Number: 11888
About Frederick Regional Health System
Over the last 25 years, Frederick County’s population has grown by nearly 40 percent, representing an increase of an estimated 95,000 people. To keep pace with that growth, the area’s leading healthcare provider has expanded significantly, as well. For many Frederick County residents, “Frederick Memorial” is synonymous with the hospital on Seventh Street, yet that facility is actually the hub of the much larger Frederick Regional Health System (FRHS).