Marketing/Brand Management, Marketing: Management, Marketing: Other
4 Year Degree
The Consumer Insights Associate Manager will serve as an objective voice of the consumer to guide and influence Nature Made brand strategy, communications, and new product development. The primary role of this individual will be to provide insights to drive Nature Made brand growth by applying quantitative and qualitative techniques, and gut instincts. Additionally, the Consumer Insights Associate Manager will work with the Nature Made brand team, including collaborating with cross-functional partners.
Plays a strong role on cross-functional business teams to ensure that marketing initiatives are grounded in consumer insight
Supports the Nature Made brand team by leading and assisting manager in efforts to deeply understand consumers, through methods such as: focus groups, consumer in-homes, consumer segmentation, concept testing, new product testing, copy and communications testing, and pricing and volumetric assessment.
Leverages and analyzes data and research from primary and secondary sources, and synthesizes to develop compelling and meaningful insights.
Interprets and effectively communicates research results, and is able to communicate through different parts of the organization.
Utilizes research best practices in order to employ traditional and innovative solutions to generate actionable insights.
Responsible for managing the executional aspects of the research process, i.e., designing, executing, and reporting of research studies.
Manages and develops research supplier relationships.
Conducts secondary research on product trends and competitive landscape, and initiates research related to primary/secondary sources of market place trend data.
Perform other related duties as assigned.
A four-year college or university degree is required. A master's degree in business or market research is preferred.
2- 5 years as a Consumer Insights Analyst, Associate Manager, or similar role, either with a supplier or a consumer packaged goods manufacturer
Strong proficiency in quantitative and qualitative research methods and approaches.
Ability to analyze a range of information including qualitative, quantitative and syndicated research leading to a deep understanding of consumer behavior
Strong project management skills with the ability to manage the day-to-day responsibilities of a research project (including but not limited to supplier and timeline management)
Ability to manage multiple projects simultaneously
Curiosity and passion for understanding consumers' attitudes and behaviors.
Strong interest in Health & Wellness categories
Ability to provide leadership in a collaborative work environment, partnering with Marketing, R&D, Finance, and Project Management
Strong persuasion and influencing skills both up and down the management organization
Ability to communicate well (both written and verbal) with management and cross-functional teams
Confidence to work and make decisions independently
General office environment, ability to sit for long periods. Ability to move about an office. Ability to travel by air or automobile is required.
Occasional travel for research or industry events (less than 20%)
We are proud to offer:
Salary is competitive with a bonus program
Exceptional benefits package which includes medical, dental, vision insurance
401K with company matching
Life insurance, and long term disability coverage
Substantial discounts on our products
11 paid holidays per year
An opportunity to be part of a health/wellness organization
Credit union membership
Pharmavite headquarters are located in the greater Los Angeles area - Northridge, CA
Visit our website at Pharmavite.com
Your next leadership opportunity is just a click away!
Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet.
At Pharmavite, we strive to make the world a better place. It’s in our DNA.
More than 45 years ago, our founders focused on improving health & wellness by going back to the basics—good nutrition and essential nutrients & minerals. Since that day, we’ve been a leader in the health and wellness industry and have earned the trust of consumers, healthcare professionals, and retailers by offering the highest quality vitamins and supplements under the Nature Made® brand.
At Pharmavite, we make products with a purpose, and our purpose is Bringing the Gift of Health to Life. We are always seeking like-minded, talented people who are passionate about health and wellness to join our team. We believe that if we work hard, and care about what we do, we will deliver exceptional results together.