To be fully engaged in providing Quality/No Harm, Customer Experience, and Stewardship by achieving organizational goals through the development of physician relations; marketing/advertising strategies, plans and their implementation; and achieving organizational goals through further development of service lines and internal communications. Responsible for all aspects of marketing and communications across the Health First Integrated Delivery Network.
Positively lives out and promotes the effective engagement of all associates.
Tracks achievement of strategic plan execution, helping to ensure that implementation is on track.
Serves as a member of the Health First Leadership Team.
Provides regular status updates to the Board Strategic Planning Committee.
Evaluates strategic initiatives, new business opportunities, new products and services, and provides feedback to Senior Leadership as to their alignment with the overall strategy.
Leads discussion about strategic direction while actively working to resolve apparent strategic conflicts.
Oversees public/media relations with emphasis on continuously improving those relations.
Works with Human Resources to assist in strengthening the needed alignment between strategic/operational results and the compensation of
leaders and staff.
Coordinates development of an annual Health First Strategic Plan, incorporating the Mission, Vision and Annual Objectives.
Responsible for the Corporate Planning, Marketing, and staff.
Facilitates market research and communicates results to stakeholders and decision makers.
Provides media, internal, and external communications support for Health First for major and/or controversial issues.
Monitors and analyzes social, ethical and economic issues of significance to Health First and recommends public position and actions on those issues likely to affect the system and its subsidiaries.
Directs all internal and external communications including corporate marketing and advertising.
Supports Health First, its subsidiaries, and physicians by creating and implementing communications plans and activities in support of organizational business and marketing plans.
Interviews, hires, and conducts performance evaluations of direct reports.
Maintains quality assurance, safety, environmental, and infection control in accordance with established system policies, procedures, and objectives.
Oversees the development and maintenance of the Health First external web site.
Provides strategic planning support and counsel for all entities and departments throughout Health First as needed and requested.
Communicates the Health First strategic direction across the system.
Manages the corporate Marketing Department to assure effective marketing and public relations support for Health First, Inc., Holmes Regional Medical Center, Cape Canaveral Hospital, Palm Bay Hospital, Viera Hospital, Health First Physicians, and all other Health First entities.
Guides communications staff in developing, writing, editing, designing and producing a wide variety of periodical and special purpose publications for Health First and its subsidiaries.
In conjunction with the CFO, prepares ROI analysis to determine the financial feasibility of new/expanded projects or services.
Establishes and operates within annual budget for all areas of direct report.
Provides oversight and identifies new opportunities to increase net revenues in retail business across Health First.
Oversees contract negotiations for area of responsibility.
Masters Degree in business, health care administration, finance, marketing, or related field.
Minimum of 10 years of increasing responsibilities and achievement in healthcare management, including at least five years recent experience for strategic planning and marketing, preferably in a complex healthcare system environment.
Proven track record in coordinating and integrating strategic planning and business development within a multi-dimensional system model.
Demonstrated business knowledge of process improvement, planning, marketing, hospital/health system/health plan administration and budgeting required.
Excellent communication skills.
Internal Number: 036865
About Health First
Health First is Central Florida's only fully integrated health system. With a mission to positively change the health and wellness of the communities we serve, Health First offers the latest technological advances and quality care at our four hospitals and through our many Outpatient & Wellness Services, as well as the area's only Trauma and Heart Centers. Health First also offers multiple commercial and Medicare health plans, the largest multi-specialty physician group in Brevard County, and four fitness centers to help members of our community stay healthy.