Oak View Group Facilities has an exciting opening for a Marketing Manager at Rupp Arena in Lexington, Kentucky. The 23,000 seat city-owned Rupp Arena, managed by Lexington Center Corp, has hosted historic events and concerts throughout the years and currently averages 25 concerts annually. The position will be an Oak View Group employee and responsible for marketing all live events at Rupp with the exception of the University of Kentucky Basketball games.
The Marketing Manager is responsible for developing, implementing and monitoring marketing campaigns, designing and implementing creative collateral to promote the concerts, family shows and other live events at the venue. This position will implement creative marketing plans, manage event advertising budgets and promotions ensuring the event’s success. He/she is responsible for maintaining relationships with media partners and promoters, overseeing the media buying process, public relations, and promotions & publicity for the events.
Additional responsibilities include:
•Develop and implement creative cash/trade proposals/campaigns with media partners •Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement •Monitor Arena’s Social Media networks; administer the scheduling of posts and respond and communicate with fans directly •Prepare press releases and pitch feature stories for events •Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation •Research, implement and follow up with grassroots marketing including poster and flyer distribution, and community appearances. •Track, analyze, and compare event ticket sales information
Marketing experience – minimum of 2-5 years in marketing/advertising, preferably in Sports & Entertainment
Bachelor’s degree from an accredited college or university or equivalent work experiences
Excellent organizational skills and attention to detail
Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
Experience with writing press releases and marketing plans highly desired
Must be proficient in Microsoft Office, Adobe Photoshop and have a web-related background
Database and Social Media marketing experience preferred
Must be available to work a flexible schedule including long hours, nights, weekends and holidays.
About Oak View Group Facilities/Rupp Arena
We are here to be a positive disruption to business as usual in the sports and live entertainment industry.