Facing History and Ourselves exists to create a world shaped by knowledge and compassion, rather than bigotry or prejudice. Racism, antisemitism, and stereotypes all threaten our next generation at its most vulnerable age of adolescence. Facing History helps teachers create classrooms where students can learn to make ethical decisions with courage and compassion. It helps to build schools that have the capacity to both teach about and model civil society by promoting respect and understanding. The leadership and staff of Facing History have developed a clear plan to dramatically increase impact over the next five years – and given the current climate in our world, its mission could not be more urgent.
Facing History has recently entered the second year of a strategic plan with growth targets of growing our teacher network and doubling our individual donor base. Reporting to the Chief Marketing Officer, the Director of Marketing will be responsible for amplifying the brand, engaging constituents, and delivering integrated marketing campaigns which efficiently deliver meaningful progress toward Facing History’s goals.
Facing History integrates the study of history and literature with students’ deep reflection on identity, their relationship to larger communities, and their choices about how to participate in society. It works directly with middle and high school teachers, providing innovative teaching strategies, curricular resources, best-in-class professional development, and ongoing coaching. Facing History trusts students to wrestle with complex moments in human history and teaches them to avoid facile moral equivalencies. Successful Facing History students learn that history isn’t inevitable, but is the result of people’s behavior. Demonstrably, students who know that their choices make history turn out to be more rigorous historians, more civically engaged with their peers and society, and more likely to stand up when they see bullying.
Research has shown that Facing History classrooms (found in public, private, parochial, and charter schools) and schools are safe spaces where students’ social, emotional, civic, moral, and historical thinking competencies grow. Facing History’s unique approach to teaching and learning combines evidence-based curriculum materials, a continuum of professional learning services (delivered in person and online), and personalized ongoing follow-up coaching to help middle and high school teachers implement Facing History materials and methods into the classroom. Each Facing History program—whether integrated into classes of social studies and literature, or used as curriculum for stand-alone electives – is built around a core methodology that helps students explore the complexities of history and human behavior and consider how they can make a difference as engaged moral citizens. This approach has been proven to promote students’ historical understanding, critical thinking, empathy, and social-emotional learning. Facing History today has grown to 9 offices, in the United States, Canada, and the UK, with 175 staff members, and an annual operating budget of approximately $30 million.
Reporting to the CMO, the Director of Marketing will be a professional with significant digital marketing experience who can elevate the overall digital and brand marketing capabilities of the organization. The Director of Marketing will lead the planning, development and execution of integrated marketing campaigns focused on customer acquisition for both the teacher and individual donor markets. He or she will be responsible for developing a market based campaign strategy which drives constituency growth meeting the objectives of the strategic plan. The Director of Marketing with develop strategies and tactics which will help Facing History become a globally-known provider of anti-bigotry impact, through its professional development, classroom resources, and educator coaching. Development of Owned, Social and Paid Media Strategies, tactics and messaging, including email, social platforms, search engine marketing and other online and offline advertising.
Additional accountability includes:
Directing research and analytic activities which yield teacher and donor insights
Creating the digital marketing strategy and campaign execution capabilities for the organization, including web marketing, email marketing campaigns, search engine optimization (SEO) strategy, paid search engine marketing (SEM), and content marketing.
Defining and executing paid social media campaign strategy for all channels (Facebook, Twitter, YouTube, LinkedIn, Instagram etc.).
Defining and developing advertising strategy, tactics, execution and agency management
Partner on delivery of Facing History events, and participation in trade shows, conferences, regional forums and so on.
The Director of Marketing will initially lead a team of two direct reports, which is expect to grow in the next fiscal year to three or four. This professional will be responsible for recruiting and developing a best-in-class marketing team, as well as best-in-class capabilities within the organization.
Proven digital leader with a track record of results
Experienced in email marketing, social media, paid search and other advertising
Familiarity with systems such as Hubspot, Salesforce, Google Analytics, etc
Comfortable leading change in a dynamic environment
Experienced people manager
Passion for Facing History’s Mission
Research and analytics experience or capabilities a plus
About Facing History & Ourselves
Facing History and Ourselves is an international non-profit education organization headquartered in Massachusetts. We empower teachers to help their students to think critically about history and to understand the impact of their choices. We provide professional development, coaching, and resources, through seminars and online courses that support the needs of educators worldwide who share the goal of creating a more informed, active and thoughtful society. With 9 offices around the globe, we reach millions of students each year through our worldwide network of more than 71,000 trained educators. More than 30 years of research has documented our positive impact on teachers and students.
The lifeblood of democracy is the ability of every rising generation to be participatory, responsible decision-makers. From the disturbing lessons of the Holocaust and other genocides to struggles for civil rights from Birmingham to South Africa, we trust students to wrestle with complex moments in world history. Our lessons help them understand the range of human behavior and allow them to make essential connections between history, their own moral choices and how historical events impact contemporary times.
FacingHistory.org | Twitter.com/facinghistory | Youtube.com/facinghistory