The Assistant Director, Direct Marketing is a vital member of Cornell's Annual Giving team. The Assistant Director works with colleagues in Annual Giving Programs and throughout the division as well as external partner agencies to develop, implement and coordinate comprehensive direct mail campaigns and segmentation strategies that contribute to reaching the division's annual giving program goals including increasing annual fund support, and building alumni and student participation. The Assistant Director acts as project manager for the Annual Giving Programs direct mail program and ensures a rigorous schedule of projects stay on-time and on-budget. The Assistant Director participates in goal setting for direct mail projects and monitors progress against goals, and actively recommends and leads AB testing of content and segmentation strategies to increase results. The Assistant Director also leads the strategy and execution of comprehensive multi-channel marketing campaigns as needed to fulfill the needs of the team.
Bachelor's degree and 3-5 years of experience, or equivalent. Experience in a direct mail/marketing/project management and/or fundraising position preferred. Strong project management skills and a proven track record of collaborating with various stakeholders. Must have outstanding communication, organizational and interpersonal skills. Must have excellent oral and written communication skills with both internal and external audiences. Must be very detail oriented, highly motivated, show initiative, results driven, and able to manage multiple and changing priorities. Demonstrated ability to work with minimal supervision, work proactively, and with excellent time management skills. Demonstrated ability to conceive innovative marketing strategies and materials. Proven ability to interpret complex data and market research to inform strategy, messaging and decision making. Must have the ability to effectively represent the University and to work successfully in a team-based environment. Must be able to work, at an advanced level, with desktop applications, databases, desktop publishing applications, reporting applications, networked informational systems and the Internet. Must enjoy and have ability to work in a complex, fast-moving, deadline driven, and dynamic environment.
Fluency in Adobe PhotoShop, Dreamweaver, Adobe InDesign, iModules and/or HTML a plus.
-Typically lifts less than 10 lbs
-Limited exposure to hazards
University Job Title:
Annual Fund Officer II
Pay Rate Type:
Number of Openings:
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