The Council for Christian Colleges & Universities (CCCU) seeks a creative, passionate, and detail-oriented Marketing Specialist with hands-on experience in data-driven marketing, who can apply those skills to the promotion of Christian higher education and study abroad recruitment. This position reports to the Director of Communications & Public Affairs and works closely with both the communications and BestSemester teams. A successful candidate will create and implement a unified organization-wide marketing strategy, help to grow BestSemester enrollment, expand the offerings of the CCCU’s Career Center, and elevate the organization’s social media presence.
Serve as the primary person responsible for ideating new marketing initiatives for BestSemester, including emails, events, contests, videos, social media campaigns, etc.
Act as a brand steward, upholding brand standards and consistency in all projects.
Oversee design and production of all marketing materials, including print, digital, and video.
Identify, create, and implement email marketing campaigns. Duties include developing branded email templates, curating and uploading content, sending emails, and tracking analytics through MailChimp.
Develop original copy for social media, landing pages, email marketing, website updates, and print assets.
Serve as the CCCU’s top expert and authority on social media, developing an overall social media strategy for the accounts of the CCCU and its BestSemester programs (@cccuorg and @bestsemester) for Facebook/Twitter/Instagram.
Develop the CCCU Career Center as a leading resource in the Christian job market. Identify and execute an aggressive marketing and revenue growth strategy, including print/online marketing opportunities.
Contribute to CCCU revenue-generating strategies, including but not limited to: student recruitment, CCCU Career Center, conferences & events, and advertising efforts.
Identify print/online/TV/radio/social media marketing opportunities to help create a positive narrative of Christian higher education and position the CCCU as a thought leader in the public square. Assist with overall strategy to effectively identify & utilize CCCU alumni and others as advocates for Christian higher education.
Assist Website & IT Specialist with managing web content to ensure cohesive branding and messaging.
Other duties as assigned by supervisor.
Persons applying for the position should:
Affirm the Nicene Creed and have a strong appreciation for the Christian mission and purpose of the CCCU and its BestSemester programs
Have creative design and technical skills; Adobe creative skills are an added bonus
Have a strong understanding of Google Analytics and SEO best practices
Have an education and/or background in marketing and exhibit an understanding of the marketing mix with at least 3-5 years of experience in the field preferred
Be strategic, creative, organized, energetic, and possess advanced verbal and written communication skills
Experience in graphic design and the Adobe Software suite (specifically InDesign & Photoshop)
Experience with simple video editing (iMovie)
Experience with Drupal or similar CMS
Application should include:
A statement of your Christian faith
Link to marketing portfolio
Links to any social media accounts that you manage
Applicants should apply online through the posting on www.cccu.org/careers and include a cover letter, resume, statement of your Christian faith, marketing portfolio and links to any social media accounts you manage. First preference will be given to applicants who apply before the deadline of December 10, 2018. No paper applications or phone calls please.
About Council for Christian Colleges & Universities
The Council for Christian Colleges & Universities is a higher education association of more than 180 Christian institutions around the world. With campuses across the globe, including more than 150 in the U.S. and Canada and nearly 30 more from an additional 18 countries, CCCU institutions are accredited, comprehensive colleges and universities whose missions are Christ-centered and rooted in the historic Christian faith. Most also have curricula rooted in the arts and sciences. The CCCU’s mission is to advance the cause of Christ-centered higher education and to help our institutions transform lives by faithfully relating scholarship and service to biblical truth. For more information about our organization, visit our website: www.cccu.org. Learn more about our BestSemester programs at: www.bestsemester.com