Director of Digital Marketing Athletics – Marketing and Promotions Louisiana State University
75% Develops marketing and brand activation initiatives with a goal of differentiation in the collegiate athletic market space; Develops innovative digital marketing strategies that support the LSU brand utilizing digital, social and emerging technologies in coordination with external communications teams; Oversee development of comprehensive marketing plans for assigned sports to include attendance, ticket sales, and marketing materials.
20% Assist with in-game fan experience and operations for various sports, including coordinating promotions and live engagement initiatives, and fan giveaways.
5% Other duties as assigned.
Bachelor's degree with three years’ experience in sports industry marketing at the collegiate or professional level; Extensive knowledge of social media platforms(Twitter, Instagram, YouTube, Snapchat); Experience with data tracking and social media monitoring tools; Strong oral and written communication skills; Experience in fan engagement and game-day marketing operations; Knowledge of digital ad placement & promotions.
Special or Physical Qualifications:
Ability to work extended days, weekends and holidays. Travel may be required. Additional Position Information:
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; annual and sick leave; 14 paid holidays; wellness benefits; tuition exemption; training and development opportunities; employee discounts and more!
LSU is committed to diversity and is an equal opportunity/equal access employer
HCM Contact Information:
Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed HR@lsu.edu.
Quick link at ad URL: https://lsu.wd1.myworkdayjobs.com/LSU/job/LSU---Baton-Rouge/Director-of-Digital-Marketing_R00026660
About Louisiana State University
LSU was founded by the Louisiana General Assembly in 1853. It was founded under the name Louisiana State Seminary of Learning and Military Academy and was located near Pineville, Louisiana. The first session began January 2, 1860. LSU is a land-grant, sea-grant and space-grant institution, and is one of only 30 such universities in the nation. LSU is accredited by the Southern Association of Colleges and Schools. The University includes 9 senior colleges and 4 schools, in addition to specialized centers, divisions, institutes, and offices. Enrollment is more than 28,000 students, including more than 1,600 international students and nearly 5,000 graduate students. LSU has more than 1,100 full-time faculty members and a staff of more than 3,500. LSU Libraries contain more than 3.2 million volumes. The School of the Coast and Environment (formerly CCEER) was designated as the first Coastal Marine Institute by the Minerals Management Service of the U.S. Department of the Interior. LSU is located in Baton Rouge, the capital of Louisiana, a rapidly growing metropolitan area. South Louisiana is home to great historical traditions from plantation homes along the Mississippi River to food a...nd music from New Orleans to Cajun country. As an institution, LSU is the flagship university in Louisiana and leads the nation in knowledge and research of coastal environments.