The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. We field critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. We are looking for team members that are exceptionally talented, motivated and creative individuals who share our passion for digital media.
The Marketing Assistant will provide support to the IAB marketing team to ensure we drive forward the organization’s efforts to position itself as the industry thought leader in digital media and marketing. This is a broad role assisting in a range of marketing activities including but not limited to email, social media, PR, website, and events. The ideal candidate would be a detail-oriented self-starter, with strong writing and project management skills. Experience with WordPress, HTML/CSS, Marketo (or other email marketing platforms), Adobe Creative Suite (including Illustrator, InDesign, and Photoshop) is a plus but not required. This position is a temporary role and will run from mid-January to mid-May 2019.
In this role, you will:
Contribute in the creation of in-market communications and marketing tactics such as social media copy and graphics, web banners, SEM, email creation, etc.
Produce campaign performance reports, providing key insights and optimization recommendations that prove ROI with data.
Participate in brainstorming and critical thinking around IAB priorities such as digital video, mobile, data, professional development, and diversity.
Update press releases, web content, and newsletters for distribution to IAB members across all channels including images, links to media coverage, member research, staff profiles, blog posts, and event information.
Build contact lists of industry professionals using resources including Redbooks and LinkedIn.
Assist in managing and planning organization-wide email marketing and social media calendars.
Aid other IAB marketing team members with their critical ongoing projects.
Perform other duties as assigned.
IAB is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. This position requires the final candidate to successfully pass an E-Verify check.
Please send your resume to email@example.com to be considered.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.