Direct Marketing/CRM/Database, Direct Marketing: Ecommerce, Internet/Online
4 Year Degree
The Vice President of Marketing will be responsible for the planning, direction, and implementation of all strategic and tactical marketing activities for LabSource and its subsidiaries. He or she will contribute to the organizations operations and support the company’s sales, profitability, and growth initiatives.
Essential Duties and Responsibilities
Formulate and implement the annual marketing strategy – including promotional campaigns, digital marketing, social media, sales collateral, websites, and PR.
Oversee company websites, content, and branding. Manage all email marketing, SEO and social media strategy and execution, including audience, segmentation, and targeting.
Manage the development of all print communication including catalogs, flyers, and promotional support.
Work collaboratively with the sales team to develop all marketing collateral and sales support tools.
Partner with leadership to identify, develop, and execute short and long term marketing activities that promote new customer acquisition and retention.
BA/BS undergraduate degree in marketing, business, or related field.
5+ years of marketing experience in a distribution company. Experience with safety or laboratory products is a plus.
Experience with Magento Enterprise Ecommerce platforms is a plus.
Exceptional written, oral, interpersonal, and presentation skills.
Demonstrated experience and leadership in managing comprehensive marketing plans with measurable success.
Ability to think strategically with strong analytical and problem solving skills.
Highly driven within a fast-paced, entrepreneurial environment.
For more than 25 years, LabSource has been a full line distributor of laboratory and safety supplies specializing in gloves, disposable protective apparel, and lab consumables. With a product scope of over 750,000 items LabSource can help provide the products, services, and knowledge necessary to find innovative and quality solutions to our customers laboratory and safety needs.