The American Lung Association - National Office has an exciting opportunity for a Senior Manager, Marketing & Communications. Working as a member Marketing & Communications Team, you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease, through research, education and advocacy.
In this role, you will be responsible for managing marketing and communications plans and deliverables for mission programs and grant-funded marketing campaigns. Develop and manage the marketing strategy and tactics to maximize the reach and impact of health-focused messaging and campaigns. Work closely with VP, Marketing and Communications and Director, Marketing Programs to successfully promote health education and research initiatives.
RESPONSIBILITIES:Lead marketing communications projects and campaigns for the American Lung Association health education and research staff, managing timelines, deliverables and content. Lead planning and brainstorming meetings with marketing and communications staff. Develop and maintain marketing communications calendar, manage weekly update calls and provide regular reports on campaign/communication plan progress to key staff. Manage American Lung Association review, vetting and approval process for marketing content. Manage relationships with field staff and coordinate promotional activities through field offices, as needed. Develop and execute communications and marketing plans. Identify key audiences; develop objectives and key performance indicators; owned, earned and paid media tactics. Develop and disseminate marketing collateral material. Develop project timelines and budget (if applicable). Write marketing content that can include promotional collateral copy, blog posts, e-mail and web content, social media posts and radio PSA’s. Develop marketing collateral content and work with graphic design staff to finalize marketing assets, which can include fliers, one-pagers, rack cards, brochures, infographics, social media images, web banners, e-signatures, print ads and more. Work with marketing staff on ad-hoc promotional activities, provide guidance and expertise on advertising strategies, video and photo assets and scripts. Manage the development and distribution of printed and electronic program materials, as needed. Collaborate with American Lung Association staff to implement schedules and monitor work progress. Monitor key performance indicators at a program level to identify and address any issues and champion success stories.
QUALIFICATIONS: Bachelors’ Degree in Marketing, Communications or related field required. Five to seven years of experience in leading marketing activities and creating marketing collateral and digital assets. Health education experience preferable. Experience managing a large number of projects and programs. Data reporting, analysis and translation of data into visual presentation. Consumer knowledge. Knowledge of multi-channel behavior change and demand creation marketing. Outstanding project management skills. Proficient in Microsoft Office Suite, with strong PowerPoint skills, and knowledge of Adobe Creative Suite and video editing software. Strong written and verbal communication skills. Strong work ethic and ability to multi-task in a fast-paced work environment. Self-motived, highly organized and detail oriented. Ability to drive change and manage performance in a cross-functional environment. Excellent interpersonal and relationship building skills, along with the ability to influence individuals to move projects forward. Ability to work individually or on a team with limited direct supervision. Strong, analytical and problem solving skills with a common sense and practical solutions orientation. Keen understanding of current marketing trends. Able to work in a fast-paced dynamic environment. Consistent with its mission, the American Lung Association maintains a smoke-free work place, all employees must abstain from tobacco use in any form.
Please send or e-mail letter of application and resume with salary requirements to (include job title in subject of email):
The American Lung Association is dedicated to a diverse workforce.
Equal Opportunity Employer M/F/D/V
Additional Salary Information: The American Lung Association offers offers a comprehensive benefits package that inlcudes: Medical, Dental, Vision, FSA, LTD, Matching 403(b), Paid Vacation/Sick/Holidays.
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to elimina...te tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: www.Lung.org.