Job Summary The Marketing Manager is primarily responsible for the implementation of marketing strategies in support of the growth of ASGE and its courses, conferences, programs, products and services. The incumbent will be a part of a cross-functional communications team and requires close coordination with various departments within ASGE. The Marketing Manager is responsible for the development and production of brochures, collateral materials, advertisements and electronic communications. Responsibilities include ensuring that projects achieve the desired results and that they are completed in a timely manner and within budget.
Essential Job Functions The essential job functions listed below represent the primary duties and responsibilities of this job. Other duties and responsibilities within the scope of this job may be assigned to the employee. These essential job functions may change from time to time based on the strategic and operational needs of the organization.
• Execute marketing strategies that leverage data and support the success of ASGE educational courses and conferences, programs, products and services; • Under the leadership of the director of marketing, work with cross-departmental task forces to design and implement marketing strategies; • Manage material development and related vendor processes including graphic design, print, proofing, approvals, fulfillment and mailing; • Develop external and internal advertisements and e-mail communications; • Measure and communicate results and implement marketing plan changes, as necessary; • Develop and execute project schedules and deadlines, working within assigned budgets and processes. • Conduct research that informs the positioning of ASGE courses, conferences, programs, and products within a competitive market; • Work closely with team members and content providers to promote the ASGE brand and improve the integration of ASGE’s marketing and communications efforts across all forums;
Requires •Bachelor degree (BA) in marketing, communications, business administration or related discipline; •A minimum of five to seven (5-7) years of experience in course/event , program and/or product marketing; •Demonstrated success in project management, marketing implementation, market research and promotional copywriting; •Expert-level competency in Microsoft Office Suite (Word, Excel, and PowerPoint). Basic knowledge of Adobe Acrobat Professional. Basic knowledge of Adobe Photoshop or similar photo-editing software. Experience with Web content management systems, broadcast email systems and membership/customer databases. Knowledge of file formats for print and online environments. Knowledge of terminology used by design and print vendors; •Excellent copywriting, editing and proofreading skills. •Keen time management and budgeting skills.
Skills: Self-starter and critical thinker with strong analytical and problem-solving skills. Excellent written and verbal communication skills with attention to detail. Strong organizational and long-range planning skills.
Abilities: Relate to people at all levels of the organization; facilitate discussions; build and maintain effective working relationships; operate as a self-directed individual and team player.
Superior results can be created by the incumbent who performs to the following behavioral and performance objectives:
Behavioral •Demonstrates and models drive and a high level of engagement in helping the organization achieve its goals; •Is inquisitive, interested, positive and proactive in everything he/she does; •Assertive and industrious, and know how to gather information not readily accessible or on-hand; •Close collaboration across internal departments; retains focus and optimism even in times of ambiguity and frustration; •Views change as an opportunity to produce better results; and •Respects the tenets of our organizational culture that we want to keep, but committed to strategies to continually shape our culture. •Willing to occasionally work beyond the normal workday if needed in order to meet critical deadlines, particularly during busy conference marketing production times.
Performance •Uses data to make recommendations relative to products, programs and services; •Takes the initiative to understand data and data collection relevant to ASGE marketing and uses that understanding to continuously make recommendations to enhance our systems; •Ability to acquire new product and topic knowledge, and conduct competitive research; •Ability to adapt writing style to the appropriate voice and tone for addressing an audience of physicians with distinctive career needs and time constraints. •Able to work within a fast paced environment and operate independently to keep work moving forward in the absence of internal and external partners. •Pays attention to how new information, approaches, policies and guidelines integrate with current systems; •Develops and produces quality work that is attractive, accurate, thorough and practical; and •Anticipates the next question or actions and begins to take steps to address them.
About American Society for Gastrointestinal Endoscopy
Since its founding in 1941, the American Society for Gastrointestinal Endoscopy (ASGE) has been dedicated to advancing patient care and digestive health by promoting excellence and innovation in gastrointestinal endoscopy. ASGE, with more than 14,000 members worldwide, promotes the highest standards for endoscopic training and practice, fosters endoscopic research, recognizes distinguished contributions to endoscopy, and is the foremost resource for endoscopic education.