General Summary: Will help direct the marketing team (currently Brand Manager, Digital Marketing Specialist) in developing, implementing, and executing the association’s integrated marketing strategy promoting PLASTICS’ tradeshows, plastics, advancing plastics manufacturing, sustainability, and promoting PLASTICS properties in conjunction with the events, to include conferences, meetings, and membership.
Responsible for management and execution of integrated marketing campaigns for PLASTICS’ tradeshows, to include NPE, Re|focus Sustainability & Recycling Summit, Plastics Shop Floor Expo, Global Plastics Summit, and other tradeshows as developed.
Responsible for management and execution of PLASTICS’ tradeshows/events marketing campaigns in alignment with the association’s marketing vision, to include branding, positioning, voice, and personality of the association.
Will lead collaboration with stakeholders to develop and implement marketing campaigns for PLASTICS’ tradeshows utilizing print, digital, mobile, media, and social media channels to meet short and long term goals.
Will participate in the development of the creative strategy for PLASTICS’ tradeshow campaigns.
Will regularly report progress of all campaigns to Senior Director, Marketing, to include metrics, tracking, campaign activities, and budget activities.
Responsible for oversight of marketing channels, to include but not limited to PLASTICS’ web properties and PLASTICS’ customer/prospect databases.
Will work on collaboration with the Communications department on PLASTICS’ social media, working to tell the story of the PLASTICS’ tradeshows, its members, and plastics.
Responsible for developing metrics to monitor, measure, and track success of each campaign.
Will assist in developing and monitoring marketing budgets.
Manage and maintain vendor/agency relationships, as appropriate to responsibilities.
Will encourage and empower marketing team to explore, evaluate, and advocate best practices and implement new industry trends.
Other duties and projects as assigned by supervisor.
Have fun in job.
Education: BA/BS degree in related field is required.
Experience: 7+ years in marketing for B2B campaigns is required.
Special Knowledge, Skills and Abilities:
Proficiency in Microsoft Office Suite required.
Must have experience in managing multiple digital channels (such as websites, search engines, social media, display ads, email and mobile).
Knowledge of both traditional media and digital media programs.
Knowledge of InDesign/Illustrator programs.
Deep understanding of various media attribution models including: first touch, last touch and shared attribution.
Proficient working with: Excel, Hootsuite, Google Analytics, Google AdWords.
Creative and conceptual thinker.
Ability to work independently, with minimal supervision and manage shifting priorities, handling multiple assignments simultaneously; prioritize and meet deadlines.
Ability to plan and work on a schedule and with a budget, under sometimes very busy conditions due to specific time constraints.
Excellent organizational skills.
Must be detail oriented.
Must be customer service and team oriented.
Excellent interpersonal skills.
Excellent writing and oral communication skills.
Ability to travel and work overtime as required.
Additional Salary Information: Please submit salary requirements with resume to HR-Marketing@plasticsindustry.org.
The Plastics Industry Association (PLASTICS), formerly SPI, is the only organization that supports the entire plastics supply chain, representing nearly one million workers in the $418 billion U.S. industry. Since 1937, PLASTICS has been working to make its members and the industry more globally competitive while advancing recycling and sustainability. To learn more about PLASTICS’ education initi...atives, industry-leading insights and events, networking opportunities and policy advocacy, and North America’s largest plastics trade show, NPE: The Plastics Show, visit plasticsindustry.org.
PLASTICS employs approximately 45 staff and offers a competitive compensation package.