Marketing: Administration, Marketing: Communications, Marketing: Other
4 Year Degree
As a member of the marketing operations team, the Marketing Automation Specialist will partner with internal stakeholders to execute digital and direct marketing programs using Marketo to support and promote the objectives of McKesson Specialty Health (MSH) and The US Oncology Network. This includes email marketing campaign building, measurement and performance reporting of both operations-focused and customer demand-generation communications.
The candidate must possess solid communications skills, including writing and proof reading, an understanding of integrated digital marketing campaigns, and strong project management skills. The Marketing Automation Specialist will also be responsible for continually optimizing email marketing programs for improved performance.
This position will function in a highly-matrixed organization. As such it will require expertise in collaboration on cross-functional teams and the ability to make informed decisions in a timely manner, often in sensitive situations requiring scrupulous attention to detail. It will also require the ability to work on complex problems where analysis of situations and data may require an in-depth evaluation of multiple factors.
Support the distribution of customer communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Marketo and Salesforce.
Report out on digital and direct marketing campaign results to marketing leaders.
Assist in the development of new lead generation capabilities in Marketo.
Other duties as assigned in support of the Marketing Operations team
Minimum Job Qualifications:
4-year degree, ideally in marketing, business, communications, journalism, English, or relevant field.
Required Business Experience-
3-5 years experience in Marketo or similar marketing automation platform.
Solid communications skills, written and verbal
Ability to multi-task and manage changing priorities in a fast-paced marketing environment, constantly striving for excellence
Ability to work with a variety of customers, varying in seniority and work experience
Basic HTML knowledge, familiarity with WSYWIG HTML editors (e.g., Dreamweaver)
Solid understanding of the Microsoft Office Suite (PowerPoint, Excel, Word)
Knowledge of SalesForce CRM preferred
Business maturity, with the ability to maintain composure in difficult situations
Effectively leads through influence
Takes initiative to drive and shape projects
Sense of humor and ability to manage flexibly in a fast-paced, dynamic organization
McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Specialty Health, our products and services span the full continuum of specialty patient care. From the initial phases of a product life cycle and the distribution of specialty drugs, to fully integrated healthcare technology systems, practice management support, and... ultimately to patient care in the communities where they live, we empower the community patient care delivery system by helping community practices advance the science, technology and quality of care.
We have a vision —that the long-term vibrancy of community care will be achieved through the leadership of physicians committed to clinical excellence and innovation, enabled by close collaboration with our organization and our deep clinical, operational and technological expertise.Every single McKesson employee contributes to our mission—by joining McKesson Specialty Health you act as a catalyst in a chain of events that helps millions of people all over the globe. You’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Join our team of leaders to begin a rewarding career.
Benefits & Company Statement
McKesson believes superior performance – individual and team – that helps us drive innovations and solutions to promote better health should be recognized and rewarded. We provide a competitive compensation program to attract, retain and motivate a high-performance workforce, and it’s flexible enough to meet the different needs of our diverse employee population.
We are in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting.
But we can’t do it without you. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our company—and of healthcare. At McKesson, you’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
McKesson is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
Qualified applicants will not be disqualified from consideration for employment based upon criminal history.