LRP Publications, Inc. has been an industry leading provider of a wide variety of multimedia solutions for nearly four decades. Our organization produces some of the largest specialized conferences and trade shows in the nation and publishes business-to-business newsletters, magazines, books and software for business and education professionals.
LRP is looking for an analytical-minded Digital Marketing Specialist to extract and evaluate marketing campaign data and recommend digital strategies to support each product group's overall marketing plan. This self-starter must be able to collaborate effectively with internal teams and possess demonstrated time management skills to work on multiple projects simultaneously. The Digital Marketing Specialist will also:
- Develop, implement and test data-supported optimization strategies that increase traffic and produce low cost-per-lead conversion rates - Perform A/B testing, geo-targeting and keyword bid management and tracking - Collaborate with the Creative Department on SEO best practices to support marketing campaigns and projects - Organize, manipulate and analyze large sets of data in MS Excel - Research, recommend and manage analytical tools and technologies to make digital campaigns more effective and efficient; configure set up and train staff on usage
- BS/BA Degree plus 2 or more years of proven analytical work experience - Advanced proficiency in MS Excel - Proficiency in MS Word - Demonstrated understanding of Google Analytics, paid search and retargeting campaigns - Ability to travel as needed, including weekends, up to three times per year Desired Qualifications:
- B2B SEO, client-side digital marketing and business/data analyst experience a plus - Strong analytical skills and data-driven thinking - Ability to prioritize tasks and manage deadlines - Proven initiative to recommend and take responsibility for new strategies and tools LRP is committed to providing a challenging and cooperative work environment where each employee is treated as a valued resource. In addition to a stable and supportive work environment, we provide:
Comprehensive insurance coverage 401(k) retirement savings account with employer match Paid holidays and vacation Business casual attire
As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.
Founded in 1977 by Kenneth Kahn, then a practicing employment law attorney, LRP Publications has been serving business and education professionals for more than three decades. Originally known as Labor Relations Press, the company first published case reporters for the legal profession. As the company expanded into other specialty areas, it became known as LRP Publications.