Manages the integrated marketing communication functions across all mediums, including but not limited to promotional materials, digital, broadcast and print advertising, strategic marketing campaigns, as well as analytics.
Other duties as assigned.
* Bachelor's degree in public relations, marketing, advertising, journalism or corporate communications * 5+ years of marketing management experience with at least 3 years related ecommerce experience. * Excellent writing skills for print and digital promotional material, samples required * Proven record of success in online marketing - Experience with multiple aspects of online marketing, including SEO, pay-per-click advertising, branding, inbound marketing, conversion optimization, retargeting, marketing automation/prospect nurturing and reporting/analysis of performance - Experience with website best practices - thorough understanding of website metrics, data analysis, and reporting a must. - Experience with Social Media best practices and procedures - LinkedIn, Facebook and other SM accounts * Working knowledge of programs such as Microsoft Office, Adobe Illustrator, Microsoft Office/Publisher, HTML, and/or Google Analytics * Ability to complete a just-in-time short writing assignment during interview phase.
To build a diverse workforce, NJIT encourages applications from individuals with disabilities, minorities, veterans and women. EEO employer.