This role contributes significantly to the delivery of business objectives by actively developing the marketing strategy and plan to deliver against the objectives of the Enterprise business. This new role requires an experienced marketer who will assume pan-F&R and global responsibility; the work will be high profile as Feeds are pivotal to the success of the F&R business. This is a highly collaborative role involving close work with the product groups, business segments, brand, sales and central marketing and regional marketing teams.
Responsible for the planning, implementation, and measurement of all Feeds marketing activities in support of our overall Enterprise and F&R business objectives.
Leverages a virtual global team and engages the broader marketing teams in strategic marketing to develop and execute against these plans.
Accountable for setting the strategic marketing direction and ensuring the coordination of all marketing activities.
Manages the analysis of customer and market data, providing insight back to the business for input to strategy and using this insight to drive strategic and tactical plans.
Gains commitment and guides implementation of marketing plans to ensure delivery of expected results.
Ensures market positioning, proposition and end user messaging is compelling, differentiated and supported by evidence and that this is scaled throughout all internal and external marketing activities.
Ensures all marketing program deliverables demonstrate value and ROI and meet our customers' requirements and Thomson Reuters quality standards.
Monitors all aspects of key competitors, analyzing strengths, weaknesses, opportunities and threats. Develop strategies to meet competitive threats and/or achieve competitive advantage.
Develop/promote marketing best practice across the broader marketing group and proactively collaborate to find join ups and synergies between marketing plans.
May represent Feeds in broader, Thomson Reuters wide projects or initiatives which requires an in-depth knowledge of our capabilities and the markets in which we operate.
Contributes to creation of consistent tone of voice, messaging and positioning for the overall Enterprise capabilities and how this is used through all sales and marketing channels.
Required Skills and Experience:
Proven experience in creating and running successful multi-channel B2B marketing campaigns
Proven experience in creating and driving marketing strategy, planning and budgeting
Applicants must have a sound knowledge of capital markets and a proven track record in marketing to, the global financial services industry including the content consumed by financial institutions via real-time and non real-time feeds
Professional marketing qualification OR marketing related college degree
Desired Skills and Experience:
Knowledge of Thomson Reuter's product and Service
Experience working in a matrixed organisation
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, colour, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
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