JOB SUMMARY/MARKETING DIRECTOR The Marketing Director is responsible for establishing and implementing consumer driven strategic and tactical marketing plans to generate demand via an integrated, multi-channel marketing strategy that builds brand awareness and reputation. Areas of focus include digital and traditional marketing, email service programs, and CRM. ESSENTIAL JOB RESPONSIBILITIES • Develop the annual marketing plans, programs, strategies, tactics and resources necessary to achieve system and goals. • Align and accommodate regional (domestic and international) markets in companywide initiatives • Promote and utilize market data in a systemized form such as CRM, etc. • Leads marketing team to build and implement integrated plans for Corporate and direct-to-consumer channels, covering awareness, demand generation, content calendar, digital marketing, online/social media, SEO/SEM, web etc. • Leads identification of consumer and marketplace learning needs, working with Insights and Innovation leader to align on development and implementation of learning plans and learning integration into marketing strategy and planning • Coordinates with Communications on public relations, social responsibility and customer service efforts to ensure consistency with strategic marketing objectives • Directs development of marketing metrics, scorecards and analysis to measure marketing strategy and tactics effectiveness. • Manages marketing budget for all select marketing activities
EDUCATION AND EXPERIENCE REQUIRED • Bachelors with focus on Marketing or related field, combined with 5+ years of marketing/advertising leadership experience in one of the following areas: brand management, branding consultancy or marketing manager role with a DIRECT SALES ORGANIZATION. • Demonstrated expertise with marketing concepts, new product/business development, project management, creative development processes, marketing effectiveness/ROI
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